'Noche y Día' is one of the brands of cosmetics manufacturer Laboratorios Ximart. The brand, which is renowned in the field of body and facial care, has presented its latest launch: a range of products designed to combat the most common skin problems. With a line that includes slimming anti-cellulite cream, slimming anti-cellulite cream with thermal action and toning anti-stretch mark cream, 'Noche y Día' is here to change the rules of the game. This launch, as indicated in an interview with David García, the General Manager of Laboratorios Ximart, responds to active listening to the consumer: "We have to listen to the customer and their needs and respond to what they ask for. This, together with market analysis, has also helped us to cover the needs of other potential customers with these products. This ability to adapt over the years has enabled us to take on a multitude of projects, regardless of their complexity, thus generating a deep knowledge of the cosmetics world and being able to provide ever greater added value to the projects we carry out, both for our own brands and for third parties".
Its new 200 ml packaging is primarily aimed at providing more practical body care solutions. But that's not all. The brand has also set out to reduce the environmental impact associated with the use of plastic in packaging. In line with this eco-friendly vision, the cap on these new bottles has been carefully designed to reduce the use of plastic by 50%. This is related to Ximart's approach to sustainability: "We think about sustainability applied to products and people and always from an honest point of view. That is why we work on Sustainable Development Goals (SDGs). Here, we prefer to focus on concrete targets in line with our strategy and values rather than trying to achieve them all and losing focus. There is no small goal, everything counts in order to do our bit for society and the planet" shared David García, CEO of Laboratorios Ximart.
Noche y Día stands out in the competitive body and face care market for a number of advantages that set it apart from other similar cream brands. Firstly, its exceptional value for money, which allows access to high quality products at affordable prices. The fast absorption of the creams are also remarkable features, as they provide a pleasant sensation upon application and ensure optimal moisturisation.
The new 200 ml format represents a convenient and versatile solution. Their compact size makes these creams ideal options for preserving body care on a daily basis and also during a business trip or holiday. So while the 1,000 ml format remains an economical alternative, the smaller format is better suited to the new needs of mobility and practicality.
Slimming anti-cellulite cream to combat orange-peel skin and reshape the figure
This product comes as an effective and reliable solution to help improve the appearance of your skin and to offer an exceptional care experience.
Fighting cellulite can be challenging, but with anti-cellulite slimming Night & Day, you can say goodbye to those unwanted effects and enjoy smooth, radiant skin. Its unique formula, carefully developed with powerful ingredients such as caffeine, organic iodine and plant extracts, works in synergy to give you visible and long-lasting results.
By applying the Night & Day slimming anti-cellulite on problem areas, such as thighs, buttocks and belly, you can experience how the skin is transformed. Its slimming and remodelling action helps to improve the appearance of cellulite, reducing its visibility and promoting a more toned skin. Night & Day has thought of every detail to offer an exceptional sensorial experience. The citrus fragrance that envelops this cream provides a sensation of freshness and well-being during its application, turning the moment into a true pleasure for the senses.
As for its presentation, the anti-cellulite night and day slimming cream comes in a 200 ml tube, making it a practical and convenient care companion. It can be taken anywhere, ensuring a constant and effective care routine.
Anti-cellulite cream with thermal action to tackle cellulite and improve the appearance of the skin
This revolutionary cream combines high-quality active ingredients, such as caffeine, organic iodine and algae extracts, to offer an effective and complete solution. With its thermal action, a pleasant warmth is felt that enhances the effectiveness of the ingredients and provides a unique personal care experience.
The formula of this cream not only works to reduce cellulite, but also brings additional benefits to the skin, improving the firmness, elasticity and natural tone of your skin, leaving it smooth, hydrated and rejuvenated. With consistent use, you can enjoy a smoother, more even appearance in problem areas such as the thighs, buttocks and abdomen.
This slimming anti-cellulite cream with thermal action provides a unique sensorial experience. Its smooth texture glides easily over the skin, while its delicate fragrance envelops you in a fresh and relaxing scent.
The toning anti-stretch mark cream helps to restore skin firmness and elasticity
The secret to toned, radiant skin. Designed to target key areas such as the thighs, buttocks, arms and abdomen, this firming cream is the effective solution for restoring skin firmness and elasticity.
Enriched with ivy and elastin extracts, it works to visibly improve the appearance of your skin. However, remember that there are no shortcuts to long-lasting results. Combining consistent use of the cream with a healthy diet and regular exercise routine maximises its benefits.
Skin remains firm, smooth and silky with continued application of the toning anti-stretch mark cream. It helps reduce sagging and increases the skin's resilience, giving it a flawless and confident appearance.
'Noche y Día' es fruto de la innovación
If there is one thing that is clear to them at Laboratorios Ximart, it is that nothing would be possible without staying at the forefront of innovation: "We understand the word innovation as the ability to adapt, continuous improvement, research, co-creation, collaboration, alliances... In short, everything that makes us improve and offer a better overall service to our customers". To get first-hand knowledge of the main novelties, David García, the General Manager, confesses that Ximart connects with innovation mainly by being present at trade fairs and congresses, without forgetting training: "In the development of new products we are involving more and more people from the organisation, with very diverse profiles. This way of working is giving us very positive results, given that we have very curious people who contribute different points of view, which is always enriching. We also have a team that is dedicated to exploring new areas of work, new possibilities, that explores and dreams".
Continue to grow
Laboratorios Ximart, which has been present in the cosmetics sector for more than 70 years, stresses that one of its main values and strengths is experience: "We are not afraid of the unknown, of tackling projects that are new to us. This attitude towards the unknown is the best driver for us to be in continuous research. We are passionate about taking on challenges and the result is surprising", adds the General Manager.
The future of Ximart in Spain is to evolve towards its own professional brands in Spain, including a relationship with the client in the most innovative way possible, with the incorporation of new technologies as a key and differentiating element.
On an international level, David García, explains that "it is evolving towards a process of digitalisation via marketplaces, which allow us greater immediacy both in brand presence and in market testing and analysis of results. The near future is defined by the strategic plan for the next 10 years, which we are just defining and which will mean a major transformation for both the laboratory and its brands".
David García also explained to 'Next in Beauty' what his clients demand the most: the creation of their own brands. "Most of our clients are attracted by our expertise in both the professional beauty and hairdressing markets, and our brands are a true reflection of this. Also the fact that we have been making solar products for Mercadona for two years is giving us a great position in this line of business and more and more clients are asking for our advice and support for their projects".
All this would not be possible without the values that have accompanied the company for more than 70 years, such as the ambition to produce products of the highest quality, putting the customer at the centre of everything, but above all, being honest and valuing the people who form part of Laboratorios Ximart.