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Miriam Mora

Hot summers in Asia drive 'Cooling Beauty'

Again, Asia seems to be at the forefront of this trend. A trend that will soon reach Europe, since here, too, we experience year after year summers with higher temperatures and more extreme weather conditions.
Cooling Beauty
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The sensory challenge of new retail

How can perfume brands capitalize on this phenomenon? Success on TikTok Shop is based on formats that break the digital barrier and turn selling into an experience
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Bruno Fernández Lores

Seasonality in beauty: when the calendar also sells

Summer turns sun protection into a leading category, but it also increases the demand for after-sun, hair products to protect from chlorine and salt, travel sizes, light fragrances, and water-resistant cosmetics
NIB Artículosentradas a retocar   2026 07 15T083957.881
Trends
Miriam Mora

Hot summers in Asia drive 'Cooling Beauty'

Again, Asia seems to be at the forefront of this trend. A trend that will soon reach Europe, since here, too, we experience year after year summers with higher temperatures and more extreme weather conditions.
Cooling Beauty