Most viewed
Trends
Miriam Mora

Hot summers in Asia drive 'Cooling Beauty'

Again, Asia seems to be at the forefront of this trend. A trend that will soon reach Europe, since here, too, we experience year after year summers with higher temperatures and more extreme weather conditions.
Cooling Beauty
Opinion
Irene Salido

The sensory challenge of new retail

How can perfume brands capitalize on this phenomenon? Success on TikTok Shop is based on formats that break the digital barrier and turn selling into an experience
TikTok Shop
Opinion
María Galán Lozano

'China Shock'

European companies need to better understand China, but Chinese companies also need to understand Europe
María Galán