Inspired by NAOS's ecobiology, Etat Pur defends an honest dermocosmetics: separating treatment from daily care: hygiene and hydration with pure actives with the optimal dose that respect the cutaneous ecosystem. Its patented In-Skin™ technology is a vector system that releases the pure active and triples the penetration of the active, acting directly where the skin needs it.
Under the principle 'Just what your skin needs', the Pure Actives range is used only when the skin requires it with precise formulas, giving the skin exactly what it needs, no more and no less. For the signs of aging, the French brand has five formulas aimed at wrinkles, firmness and blemishes. Five Pure Actives to treat the main aging concerns.
Etat Pur products
- Deep Wrinkles - Retinol 0.3%: softens marked wrinkles, improves firmness and luminosity and reshapes contours. Its high concentration, combined with a complex of 3 biomimetic oils, offers a perfect balance between efficacy and tolerance.
- Wrinkle Filler - Hyaluronic acid 1.5%: visibly reduces facial wrinkles thanks to its formula composed of two types of hyaluronic acid with double molecular weight: the low one fills from the inside and stimulates collagen; while the high one forms a smoothing film that retains up to 1,000 times its weight in water.
- Expression Lines - Peptide 4 PRO-Collagen 5 PPM: Four biomimetic peptides (naturally present in the skin) help stimulate the synthesis of collagen and other components of the dermoepidermal junction, essential for skin tone and density.
- Skin Firmness - Resveratrol 2%: resveratrol is a powerful antioxidant derived from the vine that protects the skin from free radicals responsible for aging and helps reduce the appearance of wrinkles. In addition, this molecule helps stimulate the production of sirtuins, also known as 'longevity proteins'-
- Age Spots - Vitamin C 10%: Pure and stable Vitamin C that acts on the synthesis of melanin to visibly reduce pigmentation spots related to age and unify the complexion. Thanks to its powerful antioxidant properties, this molecule protects the skin from free radicals that cause a dull complexion.