Reliance Retail Ventures Limited (RRVL), the retail arm of the conglomerate Reliance Industries, has made a strategic minority investment in the British FACEGYM, a pioneering brand in facial fitness and skin care. This move reinforces Reliance's commitment to the beauty and wellness sector, following a growth round focused on innovation and international expansion.
Based in London and with an already consolidated presence in cities such as New York or Sydney, FACEGYM mixes non-invasive facial training with high-tech formulations to offer a comprehensive aesthetic experience. Now, Reliance Tira, the omnichannel beauty platform launched in 2023 and led by Isha Ambani, will lead its introduction in India through independent studios and dedicated spaces in Tira stores over the next five years.
Bhakti Modi, CEO and co-founder of Tira, highlights that FACEGYM "establishes a unique category in Asia at the intersection of beauty, wellness and fitness, ideal for demanding consumers looking for innovative concepts and scientific endorsement." For his part, Angelo Castello, CEO of FACEGYM, predicts that this alliance will be key to accelerating its global expansion and consolidating the franchise model in key markets.
In addition to entering India, this agreement signals FACEGYM's intention to strengthen its presence in markets such as the United Kingdom, the United States and Australia, driven by a new expansion approach under franchise models.
With this step, Reliance Retail, which has more than 19,300 points of sale and a consolidated turnover of almost 3.3 lakh crore rupees in fiscal year 2025, adds a differentiated proposal to its portfolio, which already includes global brands such as Sephora and Huda Beauty, positioning itself as a relevant player in both products and premium beauty experiences.