What role does packaging play in a cosmetic product?

Packaging plays an essential role in the consumer's first impression of a product, regardless of the industry we are in. The function or role of packaging in the cosmetics industry is none other than to capture the consumer's attention in a sometimes saturated market. Undoubtedly, packaging also helps and influences to reinforce the image and identity of the brand, building an image of trust and credibility. It is also capable of creating experiences. Besides it is able to create experiences. Quadpack, the supplier of packaging for cosmetic products, are looking to offer more than just packaging. Today's consumers are looking for more than satisfying the sense of sight. They are looking for experiences, fun, well-being.... At the end of the day they are looking for emotions and these can be evoked by packaging. Beautytainment' understands that it is no longer only the product that has to provoke this feeling of well-being. Eye-catching packaging alludes to positive feelings and conveys quality and value, which influences the consumer to explore the product further. As Quadpack points out, the industry is rethinking timeless messages and changing the way it understands what beauty really means.Beautytainment is closely related to the quest for product personalisation. The brand wants to communicate its values through the packaging: social networks fall short, they are no longer enough. This is where packaging comes into play. Packaging becomes a key element in expressing these messages. It is no longer just a mere transporter of a product, it is now fundamental to transmit the brand's story and provide the consumer with the desired experience. In this way, they become a purchase driver and a key decision factor for the consumer.But how do you get the ideal packaging, how do you get the packaging that conveys everything I can't through social media, how do you seduce the consumer? The techniques used orbit around decoration throughout life and are currently seeking to achieve new levels of personalisation. However, materials also play a role in this quest for 'ultra-personalisation'. Consumers love to hold in their hands a product with a soft-touch finish.Dispensing systems, as Quadpack points out, can add a pleasant sensation by transforming formulas from liquids to foams or mists, or by breaking up the microbeads as they leave the pump. Applicators also play an important role in helping to create a relaxing and delightful atmosphere during facial cleansing.Clearly, the "tailor-made" concept is undoubtedly the most flexible route, but for "masstige" brands there are infinite options such as those mentioned above.What other trends will be with us in 2024 and what is expected in 2024?The half specialised in packaging in to the industry of the beauty and the cosmetic, 'Beauty Packaging', also talks about the increased use of aluminium for packaging in the beauty industry. In an article, they indicated that this increase is due in part to the fact that it is a more sustainable and easy-to-recycle material, which is why it has become the perfect ally for eco-conscious brands. Its durability is another of the factors that stand out and that lead cosmetic companies to opt for this type of packaging, and of course, it is also a very versatile and customisable material. In addition, the same article explains that aluminium helps to create a brand perception: in the eyes of consumers, aluminium packaging has more prestige.As Mintel's latest report, 'Global Beauty and Personal Care Trends 2024', indicates. In the report, Mintel indicates that 2024 will be an opportunity for beauty brands to focus on minimalism and simplicity in packaging design. Clean lines, muted colour tones and an elegant aesthetic will dominate, creating a sense of understated luxury, a trend we have already seen in 2023.Consumers will continue to demand more and more transparency from brands. To this end, brands will need to view packaging as a 'canvas' on which to provide information to the customer on the efficacy of the cosmetic and active ingredients contained in the product.

What role does packaging play in a cosmetic product?

Capture the consumer's attention, evoke positive emotions, create experiences and well-being? With just one package?