Improving skin care will no longer be limited to the face alone. Skinification' in 2024 will extend to both the face and hair care. The latter could already be seen in the last 'Top Rising Trends' organised by the Beauty Cluster, in which they presented various products that showed this interest in a much deeper care of the hair.
In this activity they offered data that showed that interest in the hair care market was increasing over the years, reaching a 4% increase in sales by 2022, which would mean 1,300 million euros.
Hairskinification is about approaching hair care on the same level as facial care. It places special emphasis on scalp care and the importance of specific routines that are also done on facial skin such as exfoliation, which perhaps goes more unnoticed on this part of the body because it is not as visible as the face. As for the ingredients that arouse more interest in the consumer are essential oils, plant extracts, vitamins and proteins. The consumer, as he already did in the skin care boom. Now, for the consumer, it is the turn to know which products to use and are suitable for their hair type, and this leads to a desire for personalisation and the existence of products focused on a very particular niche.
As 'Beauty Independent' points out, hair and scalp health will become a very important factor that consumers will take into account. It is all about prioritising the wellbeing of the hair and this is where nutricosmetics and nutritional supplements come into play. For this reason, hair extensions will also be discontinued due to the damage they can cause in the long term, and the range of products dedicated to the scalp, which began to take centre stage in 2023, will be intensified. This will also help to take a new look at hair care from the point of view of prevention and from the inside out.
On the same information portal, various specialists point out that in-depth hair and scalp analysis services will also increase. They also speak of areas dedicated solely to hair care and hair wellness of hair spas that are designed to address specific scalp and scalp microbiome issues and their impact on hair health.
In the case of the body, this is something that the latest Pinterest trend report points to, which estimates a corresponding rise in body care and an increase in the number of brands promising to take care of the body in terms of supplementation and nutrition. In the report prepared by the platform, it explains that this year, the Z and Boomer generations will bet on sun lotions and spa experiences at home and that the body "will finally receive the care we already gave to the face". Among the most popular search terms are sunscreen, with 75% more searches, body lotion aesthetic, 245%, spa aesthetic, 60%, body care routine over 1000% increase, and body care with over 845% of searches.
In 2024 we will see the impact of how Skincare has impacted our routines and how it will impact other parts of our body such as hair and the rest of our body.