What beauty trends will surprise us in 2024?

The recognised portal of information of beauty 'Beauty Foot' has produced its now traditional annual report in which it analyses what the next beauty, hair and skincare trends will be in 2024. This analysis is based on the search trends of users in different social networks such as Instagram, TikTok, Pinterest and Google searches during the last six months of 2023. In this way, it detects what the interest of users is, and this gives a glimpse of what will triumph in the next twelve months.If you haven't heard of it yet, you might want to start familiarising yourself with the term Ectoin Skincare. According to the experts at Beauty Pie, this will be the biggest trend in skincare in 2024. Ectoin is a natural compound found in many bacterial species whose main function is to protect organisms against osmotic stress. In cosmetics, ectoin is considered a multifunctional molecule that helps prevent and repair cell damage and protects irritated, damaged and stressed skin. This natural ingredient maintains the proper water balance in skin cells and reduces transepidermal water loss. Ectoin therefore cares for and strengthens the skin barrier, something that will also be very popular in the coming year. As Beauty Pie points out, in the last six months, the word 'ectoin' has increased its search volume by up to 163% and is presented as the ingredient of 2024 par excellence. The second big trend in skincare, according to the beauty portal, will be Skin Streaming, which has seen its searches grow by 138% on Google over the last six months. Skin Streaming would be something that emulates minimalism in skincare. This skincare trend promises to maintain ideal skin with fewer steps: cleansing, moisturising and sun protection. The last step, sun protection, has made its way to the top of the skincare trends for 2024 with sunscreens containing vitamin C to give the skin that glow, as well as sunscreens containing ceramides.Another media related with the ecosystem of the beauty and the cosmetic deepens also in the terrain of the ingredients and the formulation of products. As it signals Hapers Bazaar, the year has seen a strong consumer interest in 'clean beauty' and ingredients based on natural origin. This, of course, is directly related to the younger consumer's concern with sustainability and reuse awareness and a willingness to recycle and use products that are minimally harmful to the environment.Hapers Bazaar puts the spotlight on epigenetic science again in 2024. The media outlet points out that epigenetic science is boosting skin care. In skincare, epigenetics addresses ageing caused by external factors, such as environmental damage related to lifestyle habits and routines that damage DNA. In 2024, we will see even more products that can help change gene expression patterns, making skin look younger. Specifically, they talk about exosomes, a rejuvenating ingredient that play a key role in cell communication and tissue regeneration and that calm inflammation and stimulate the production of collagen, elastin and hyaluronic acid in the skin.The social networks create trendsOver the next few months we will be able to follow the evolution of trends on social media. TikTok, Instagram or Pinterest have become the main sources of inspiration and trends, especially in make-up, nail care and the haircuts that will be worn this coming year. When it comes to make-up, the link between food and make-up style will continue. Examples are Cherry Cola Lips, Espresso Makeup, Honey Lips or Toffee Makeup. In terms of the haircuts that will be the big hit in 2024, the bob continues to conquer the top trends and hyaluronic acid in the formulation of shampoos will reinforce the 'skinification' of hair care, which was already at the top of the trend ranking in 2023.

What beauty trends will surprise us in 2024?

According to the latest Beauty Pie report, ectoin will be the ingredient of choice next year due to its multiple benefits