Symrise inaugurates its new Fine Fragance production centre. The German company has presented to the public its new hub dedicated to the production of these fragrances in the heart of Dubai.
This new space has been named 'Jardin Arabia' and stands out for being an intimate, elegant place, but one that invites collaboration between the workers who will occupy this place. This name, as the company itself indicates in its press release, serves to pay homage to the region of Dubai while at the same time seeking to highlight the natural beauty of the structure of the building in which this new hub is located.
It features a contemporary and welcoming design that creates a warm atmosphere that offers visitors a distinct and inspiring environment. In addition, the centre offers dedicated areas for creative arts, olfactory culture and exclusive events, such as fragrance masterclasses, interactions with perfumers and trend discussions, which will facilitate learning, networking and knowledge sharing.
The opening ceremony was attended by Symrise perfumers from this division, such as Théo Belmas and Margherita Carini, as well as Symrise's President of Global Fragrance Eder Ramos.
"Our new co-working space, Jardin Arabia, is strategically located in the heart of Dubai, between The Marina and The Palm, two iconic and bustling neighbourhoods. It is a luxurious oasis where our partners and team members can think outside the box to co-create the region's next olfactory gems" Julianne Pruett, President of Global Fine Fragrance.
"Jardin Arabia demonstrates our unwavering commitment to continue to drive our business forward and support our partners in the region. As Symrise expands its capacity with this new full-service facility, we show our innovative and challenging mindset" said Ricardo Omori, Deputy President Global Fragrance of the German company.