These are the digital native marks that conquer the skincare

There are only two weeks left to submit the last nominations for the 'Digital Beauty Awards', one of the most important awards in the industry promoted and organised by the Beauty Cluster, and which has now expanded the number of categories in this edition. One of the categories that is usually one of the favourites for the attendees is 'Best Digital Brand'.

In recent years and thanks to digitalisation and access to technology, as well as diversification and e-commerce, focusing on Spain, we know many digital native brands. In this case, we will get to know and highlight those brands dedicated to skin care. Both have many factors in common, a strong presence in networks, impeccable communication with their customers, with whom they want to establish a close relationship of trust to offer them a comfortable experience, they are usually DTC and ensure transparency that make the consumer, their customer or user feel identified with them.

Here are some examples:

• Vera and the birds: is a digitally native skincare brand based in Spain that focuses on natural and organic ingredients to create effective and sustainable products. The brand uses essential oils, plant extracts and other natural ingredients to create products for skin and hair, and has a philosophy focused on sustainability and environmental care. As stated on their own website, 'Vera & The Birds' promotes nature, slow life, love for oneself and the 'here and now' with their products. The creator of this brand is Alex López Capitell, a native of Elche and was born with the firm objective of addressing an inescapable need to create products that are effective, sensorial, beautiful and - above all - that help us to be present and take care of ourselves.

  

   

• Mamita Botanicals Skincare: Mamita Botanicals is a personal care brand that focuses on natural and organic skin and hair care products. The company prides itself on using high quality ingredients and sustainable sources to create products that are effective and safe for the body and the environment. It is founded by Elisenda Monté and Iris Paris and the reason for creating this project was the conviction that natural cosmetics is the solution to bring balance between our body and mind, based on a personal experience of one of the founders. 
  Mamita Botanicals products include body oils, lotions, lip balms, facial tonics, shampoos and conditioners, among others. The brand also offers a line of products for babies and toddlers, designed to be gentle and safe for sensitive skin. True to sustainability and social responsibility, Mamita Botanicals supports inclusion and diversity in the beauty and personal care industry.

  

   

• Modesta Cassinello: Modesta Casinello is a beauty and personal care brand that specialises in skin care products. The brand focuses on sustainability and social responsibility, and uses natural and organic ingredients in its products. Modesta Casinello's products include facial cleansers, moisturisers, facial oils, toners and serums... The eponymous brand was founded by Spanish pharmacist Modesta Casinello, who has extensive experience in the beauty industry, having worked at Sisley, Estée Lauder and Guerlain, where she was able to learn and acquire knowledge in research, product development and formulation. One of the highlights that both the brand itself and its founder emphasise is that they use natural and organic ingredients in their products, and that makes them very committed to sustainability and social responsibility in their production and operation.

  

• Niche Beauty Lab: is a cosmetics and personal care company that specialises in the development and production of high quality products for beauty brands. The company focuses on innovation and research to offer customised solutions to the specific needs of each brand and its consumers. It was established in 2016, and the founders are owners of Seal Aromas. Both agree that one of the main goals in creating Niche Beauty Lab was to "democratise cosmetics". Niche Beauty Lab offers a wide range of services, including product formulation and development, production and packaging, and branding and marketing strategy. The company uses natural and organic ingredients, and strives to be environmentally friendly and socially responsible in its operation. It also develops and launches its own beauty brands, including Typology and Le Rouge Français. They focus on offering high quality and effective products, while also being environmentally friendly and ethical in their production and operation.

  

   

• Lullage Cosmetics: With 15 years of history, Lullage Cosmetics is positioned as the leading solution for users with oily and combination skin. Formed and founded by Bella Aurora Labs. The brand offers a wide range of skin care products, including cleansers, toners, moisturisers, serums and masks. Lullage Cosmetics products use high-quality ingredients, such as salicylic acid and glycolic acid, which are known for their exfoliating and deep pore-cleansing properties. In addition, many of its products contain natural plant extracts and other skin-friendly ingredients such as vitamin C and niacinamide. The brand also cares about sustainability, using recyclable packaging and is committed to reducing its environmental footprint as much as possible.

  

   

• Gh Cosmetics:  is a Spanish skin care brand that focuses on beauty and personal care products based on natural ingredients. The brand offers a wide range of products ranging from facial and body creams to shampoos and hair masks. The brand was founded by Gema Herrerías, who holds a degree in Pharmacy from the University of Seville and is a renowned scientific communicator on social networks about cosmetics. Her brand stands out for using high quality natural ingredients, such as argan oil, coconut oil, aloe vera and vitamin E, and more ingredients that have moisturising, nourishing and antioxidant properties, which help to improve the health of skin and hair. GH Cosmetics products are free of parabens, sulphates and silicones, making them suitable for people with sensitive or irritation-prone skin. In addition, the brand is concerned with sustainability and uses recyclable packaging and environmentally friendly materials wherever possible.