The digitalisation has contributed numerous profits to the sector of the cosmetic. Many are the companies that have decided to launch for adventure of the e-commerce in the different sectors. The digital native brands stand out between several characteristics that are highly focused in the customer, by means of the use of data and analysis to comprise better to his audience and offer personalised and notable experiences. These companies when being native digital and practise one listens active through the social networks of the users knows to adapt fast and effectively to the consumer thanks to the combination with the last technologies.
In the world-wide day of the hair want to stand out and that the readers of 'Next In Beauty', know, if they do not do it already, some digital native marks that devote to the haircare:
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RULLS: Been born in the year 2018 in front of an own need to create vegan products, respectful, beneficial and manufactured in Spain allocated to the care of our type of hair. This type of hair of the that speaks Rulls are the curls and afros. As they explain in his website, after a long time testing and testing, at last, gave in the nail: the ideal formulas so that these curling manes can show soft, brilliant, clear-cut and moisturize. But, How it is born Rulls? It is an independent project, without external or banking finance and led by women.
In how much to his values like mark, want to stand out that it moves them a spirit of continuous improvement, and this, is present in his containers: from the start were 100% recyclable, and in the actuality are elaborated from 100% of material recycled. Some of his products are nominated to 'Better product of beauty' for some awards this year 2023.
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Midnight Cosmetics: This mark of cosmetics also has a line of capillary. Other media have done echo of this mark that captivates by the nature of his products, among others factors that have done it arrive until where is. Nina Urgell, Co-founder of the mark indicated that the main reason by which decided to launch to the world of the cosmetic, including the capilar was the wish to create a simple mark done of natural and effective products. Marc City is the another necessary part so that Midnight Cosmetics turned into reality. A project that although finally it decanted by the cosmetic and capillary, in a start, was born with an incognite: And why no the fashion?
Finally, and with a lot of work by part of both, settled in the market the mark 'Midnight Cosmetics', that for Nina is the part of the day in which it devotes to take care of her same and of his welfare, as it indicates to an interview made the past year to 'Metropoli open'. Vegan & Plant-Based, pH-Balanced Formulate, Genderless and Locally Produced are the values that promote and appointment in his website. His products capillary stand out by that in his list of components do not include neither sulphates neither parabens. The mark, so alone 9 months after his birth, celebrated the inauguration of his first shop in Barcelona. -
Cocunat: Surely you have heard to speak of her. This mark that was born in Barcelona has achieved to generate follower, followers and even fans. Sustainability, innovation, naturalness, freedom and lovers of the animals are some of the values that define Cocunat. They present like the mark that created the concept TOXIC FREE, and want to conquer you to you, to the planet, to the animals and to the life with the best free cosmetic of toxic. As it indicates the article of marketing4ecommerce This company founded in 2013 was born from a personal experience of his CEO, Sara Werner. It did not arrive to 'break' or burst in the market until the year 2017 and now his products have turned into authentic best-sellers in Europe, United States and some countries of Latam. The proposal of Cocunat has given foot to the creation of a new cosmetic healthier and sustainable, with the eradication of more than 9.000 substances like parabens, sulfates or derivatives of the oil.
If by something is known Cocunat is by his especially devoted products to the curling hairs with which all the users remain loved. Recently, they have reinvented the method curly to do it even more simple and accessible. - Goa Organics: It is a young mark, cool, dynamic and conscious. Because anybody has the perfect hair, and possibly, never will have it, but this is not the important for Goa Organics. They want that all are comfortable and safe of his hair His mission? Create products that do not spoil the peel, but neither the planet. To the equal that the rest of marks that have explained you previously, his products do not contain neither sulphates, neither parabens... And besides, they exclude of his list of ingredients petrolatum, paraffins, oil of palm, mineral oil, aluminium, formaldehyde and derivative, dea, tea, pisses... The products of Goa Organics are vegan and have not been tested with animals. They bet by the inclusion of vitamins, natural oils, amino acids, antioxidant, floral extracts, lards, proteins vegan, fruits and plants.
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