What are the latest ingredients in hair care and how has nutricosmetics also gained ground in hair care? All this, as well as having already been answered in the webinar Top Rising Trends in Hair Care given by Marisa Farré, Innovation Specialist and Sara Jiménez, Communication Manager of the Beauty Cluster, is also being shown in a showroom. In the Beauty Hub of the Beauty Cluster there is a selection of products where members can discover, try and feel the products that succeed and inspire in the hair market.
According to the latest Euromonitor data, this market will continue to grow in the coming years. Although this growth is moderate, the latest report shows that retail sales have increased by 4% to reach 1.3 billion euros, it is expected that retail sales will continue to grow to 1.4 billion euros until 2027.
In the showroom organised by the Beauty Cluster team, you can find products that embrace the latest trends, such as, for example, the well-known Hairskinification. Hair care requires the same attention as skin care. This new trend is getting closer and closer to the importance of facial skin care routines and is based on similar pillars such as the inclusion and research of new active ingredients, specific scalp care routines, personalisation and also consumer education and transparency in hair care. Some of these active ingredients of interest and which can be found in the formulation of several of the products on display are hyaluronic acid and collagen, vitamins and antioxidants, peptides, ceramides, salicylic acid and botanical extracts and oils.
Another trend that can be found is the famous Curly method, which is also very popular in salons. There is a growing interest among the population for an effective curly hair care routine and a growing demand for exclusive products to maintain and care for their curls.
In the showroom there are also products suitable for hair loss treatments and not only in the typical format of shampoos or serums. There are also nutricosmetic products that try to remedy one of the most worrying pathologies in terms of hair care. The accessories also have a place in this small exhibition, as well as a part more focused on science and formulation in which you can find the most 'trendy' ingredients for hair care. This whole experience is accompanied by a contextualisation of the hair care market by Sara and Marisa.
Until the 19th of December all Beauty Cluster members can attend the Beauty Hub on Tuesdays and Thursdays every week from 10am to 12pm to learn with Marisa and Sara about the latest developments in hair care.