All what do the influencers, as well as his work is constantly examined with lupa. At the beginning, the marks decided to ignore them, prompt, darse, that this was an error, that did not be to separate them, it was necessary to approach them and work jointly, by his power of influence in the youngest societies that today, are potential consumers.
With the step of the years and the increase of users in social networks, as well as the arrival of new platforms like TikTok have heard to speak of different 'variants' of influencers: celebrities, macroinfluencers, microinfluencers and until nanoinfluencers. All this, according to the number of followers and the impact that generate. But here it has not remained the thing, 2023, arrives with the 'desinfluencers'. But, What are the "desinfluencers"? They are also creators of content, to the equal that the rest, but that bases it, mainly in signalling products that for them are sobrevalorados or that do not fulfil with the expectations that the campaigns of marketing idealise.
They are born of a new current: of-influencing. It treats of a movement in which, as it indicates in 'Reason Why', refuses some commercial behaviours and the content of the influencers. Especially, it is present in TikTok, where a lot of videos are 'reviews' of products. At present, the hashtag #deinfluencing accumulates more than 176 million visualisations. These 'of-influencers' "accuse" to the influencers that create false expectations on the products and warn of clear way and opened to his audience to that it do not buy some product.
These 'deinfluencers' win popularity at the same time that the generation Z loses the interest in the influencers: as it indicates The Economist: until 12% of the born youngsters between the1997 and the 2012 have lost confidence and interest in these creators of content.
This stir was born in United States, after the influencer Mikayla Nogueira published in his profile of TikTok a video in which it promoted a mask of eyelashes of L'Oréal while it used eyelashes postizas.
Definitely, behind this movement, the society demands to the referents of a lot of youngsters and boys a quality: the honesty.