The study elaborated by ICSC has exposed by means of a report a series of figures that show the behaviour of the Generation Z to the hour to effect his purchase.
Said essay, indicates that the uncertainty has been the feeling that more have felt with regard to his economy during the course of his lives, since they have had to live the crisis deriviada of the Covid-19, but also, the big economic crisis that exploded in 2008, and the current situation inflacionaria.
The previous, definitely, influences in the decision of purchase, in the moment in which it effects the purchase and which type of products buy . 48% of the respondents, confessed that it takes advantage of the discounts, as well as promotions and settlements of retailers, 24% decides to buy in retailers skilled, 22% in fast fashion retailers, 11% in the own marketplace of Facebook, although 13% also it ahce in shops of second and third hand.
Still like this, the report stands out that the consumers of the Generation Z, although some of the main factors that does them decant in the moment of the purchase is the discount, are had to increase the quantity of payment if the experience of purchase is to the height of his expectations.
It prevails the immediacy
The consulting that has elaborated the study affirms that 30% of the consumers buys in the shops only because, of this way, can obtain the product of immediate way. Another 28%, ensures that for them, influences in big proportion that the buy in shop, do it presencialmente, offers the possibility to see, touch and test the products. The Generation Z is accustomed to lidiar in his daily life with the rapidity, the shortness and the speed, thus, 48% of the respondents are had to pay by serivicios premium that they ensure him that it will receive his request the before possible.
Others of the qualities that identifies the study of ISCS that looks for the Generation Z before buying are the comfort and the efficiency. 46% of the youngsters polled has admitted that the rapidity and the ease of payment are the most important factors to the hour to buy.
What influences in his decision of purchase?
Perhaps it surprise us the discover that they are not the social networks what more decants to these youngsters before making his purchase. They are constantly connected, hit and persuaded by the power of the networks, but the true, is that, as it shows in the study, the friends and the family turn into his main 'influencers' to the hour to buy. Specifically, this affirms it 56% of which have been polled in this study. The second more notable factor in the process of decision of the purchase are the reviews that leave other buyers in the website, as well as also, in third place, the reviews that can find in other on-line places, forums or blogs. In fourth position, the consumers of the Generation Z value also the attention and the councils received by part of the workers and employees of the mark in the shop. And, in last place, find the social networks and the influencers.
Which marks want the centennials?
The born between the 1997 and 2012 have clear his priorities and know to which type of companies want to allocate his money. 53%, ensures that it wants to that the place where purchase take into account and prioritise the mental health of his workers and that concern by her. 47% of which answered this survey, value also that they are had to change his way to work and show engaged with the environment and are championed of the sustainability. 6 of each 10 consumers want that the marks where buy are adherents of an equity of gender and racial. 42% of the consulted also stood out that it is important that these marks exert practical labour ethical.