Bodycare redefines its role in the Spanish market

The body care market in Spain is experiencing a key moment of transformation, and this has been especially true in 2025. Far from being a basic or purely functional category, body care is consolidating itself as a strategic territory where innovation, sustainability, well-being, and personal expression converge. According to Mintel's analysis, the sector's growth in recent years is not only due to economic factors but also to a profound shift in consumer expectations, who now demand much more from the products they apply to their skin.One of the great drivers of the market is the so-called "skinification" of body care. Mintel points out that consumers are applying the same standards to their bodies that they previously reserved for facial care: recognizable active ingredients, visible efficacy promises, and science-backed formulas. Hyaluronic acid, vitamins, or anti-aging ingredients are no longer exclusive to the face but are becoming protagonists of daily body care. This elevates the perceived value of the category and pushes brands to sophisticate their discourse and formulations.**In parallel, sustainability has ceased to be an added value and has become a minimum expectation**. Mintel highlights that interest in more responsible packaging, biodegradable ingredients, and ethical practices is influencing both product development and the final consumer choice. It is no longer just about communicating environmental commitments, but about integrating them coherently into the entire brand proposition. **Body care is thus positioned as a key category for experimenting with recyclable packaging, refillable formats, and solutions that reduce environmental impact without sacrificing the sensory experience.**Another relevant aspect highlighted by Mintel is the growing importance of personalization. Consumers are looking for products that adapt to their lifestyle, age, and values. This connects with a more inclusive vision of personal care, where stereotypes are broken and it's normalized to talk about specific skin needs at different life stages. Body care becomes a tool for conscious self-care, more aligned with integral well-being than with traditional beauty ideals.The economic context has also played an important role in the market's evolution. Mintel observes that, in a scenario of greater spending caution, private label brands have gained prominence by offering solutions perceived as effective, accessible, and aligned with values such as sustainability. This competitive pressure forces leading brands to reinforce their differentiation through innovation, brand investment, and the development of premium offerings with clearly justifiable value.In terms of innovation, body care continues to be one of the most dynamic areas within the skincare sector. Although the body segment concentrates most of the activity, Mintel points out that there are clear opportunities in specific niches such as hand or foot care, especially when approached from a perspective of self-care, intensive repair, or specialized treatments. The key is to identify unmet needs and translate them into clear and easy-to-understand proposals for the consumer.The comparison with other skincare categories is also revealing. **Mintel indicates that, although facial care continues to lead in prominence and innovation, body care maintains a solid position with room for growth. Its competitive advantage lies in the frequency of use and its ability to integrate daily rituals that connect with moments of personal well-being.** Furthermore, body care offers fertile ground for combining efficacy, sensuality, and storytelling, something especially attractive to younger generations.Internationally, **Mintel places Spain as a relevant market within the European context, with increasingly informed and demanding consumers. This market maturity drives brands to look beyond the short term and build coherent proposals capable of generating loyalty in an increasingly fragmented environment**. Innovation is no longer measured solely by the novelty of the launch, but by its ability to connect with cultural, social, and environmental values.Looking ahead, Mintel anticipates sustained growth in body care in Spain, driven by the convergence of science, sustainability, and personalization. Brands that manage to balance these three pillars, without losing sight of accessibility and clear communication, will be best positioned to capitalize on market opportunities. **Body care is no longer the "little sibling" of skincare but is becoming a strategic pillar within the beauty universe, playing a leading role in daily routines and conversations about well-being and self-care.**According to Mintel, this is a category undergoing a complete redefinition, where consumers seek efficacy, values, and emotional connection. A scenario that invites brands to rethink their proposals and build the future of bodycare with a more conscious, innovative perspective aligned with new understandings of beauty

Bodycare redefines its role in the Spanish market

Mintel points to skinification, sustainability, and personalization as the main drivers of evolution in the category