Vytrus Biotech, the company that manufactures plant stem cell-derived active ingredients for the cosmetics industry, has launched a biotech active: BAOLIFT™- Your Skin Workout, a finalist in the in-Cosmetics Global 2024 Innovation Awards.
Vytrus has created a 100% natural ingredient that activates the molecular mechanisms of exercise in the skin, improving muscle tone for a firmer looking skin.
BAOLIFT™ pioneers a new approach to skincare by simulating physical exercise at the cellular level, enhancing the skin's molecular mechanisms to provide an effective V-lifting effect and a rejuvenated appearance. By mirroring the benefits of a physical workout, BAOLIFT™ aims to improve skin resilience and vitality, offering users a pathway to "fit skin" through a unique cosmetic solution.
The Training Factor: a new biological approach to skin in well-ageing
Vytrus has developed a pioneering approach to skin care by mimicking physical exercise for facial skin, based on an understanding of the coordinated response to exercise involving the exercise secretome: the Training Factor. This is characterised as the key axis for harnessing the biochemistry of exercise and helping to simultaneously stimulate epidermal and muscular training factors, promoting enhanced communication through the Skin-Fascia-Muscle axis. This new biological axis is a bi-directional communication network in which skin cells activate muscle cells, which in turn transfer the benefits of exercise to the skin via Fascia (the exchanger).
The secret of a "Fit Skin": the exfoliators
The biotech company presents the new "Fit Skin" concept, which reveals the secret of how physical exercise revitalises not only the body but also the facial skin. At the heart of a "Fit Skin" are exerkines, beneficial molecules that are released during physical activity. Vytrus has identified the key exerkines essential for skin rejuvenation, highlighting their roles as extracellular messengers that improve communication between skin and muscles, as well as their ability to amplify the effects of exercise, significantly improving skin appearance and resilience.
BAOLIFT™ harnesses these findings by mimicking the effects of exercise through the bidirectional network of the Skin-Fascia-Muscle axis. This advanced approach engages both skin and muscle cells with exerkin, delivering exercise-like benefits directly to the skin.
The story of an innovation inspired by nature
BAOLIFT™ is a 100% natural active ingredient derived from baobab (Adansonia digitata) stem cells. Native to Africa, baobab is noted for its mechanical strength, long life and high nutritional value. It is considered a superfood in sports and wellness due to its high calcium and quality protein content.
Vytrus has pioneered bio-inspired cellular training to obtain the Plant Training Factor from baobab stem cells, providing a powerful molecular synergy. The resulting metabolome is rich in biomimetic exercise molecules such as terpenes, polyphenols and high quality proteins, placing BAOLIFT™ at the forefront of biotechnological advances in skin care as the first skin training.
This asset represents a major breakthrough in the integration of biotechnology and fitness-inspired skincare, offering cosmetic formulators new avenues to formulate firming, strengthening and anti-sagging treatments for face, eye and body care with a sustainable solution based on plant biotechnology:
- Products for fit skin
- Formulas to reduce under-eye bags
- Strengthening and toning formulas to reduce flaccidity
- V-lifting treatments