Vytrus Biotech, to skilled company in active principles derived of cells vegetal mother for the cosmetic industry, launches ELAYA RENOVA™, a new active inspired by the architecture for the global care of the hair and the scalp.
In in-cosmetics Global in Paris, Vytrus will present in the stand C78 his revolutionary concept for the care of the hair, the Tensegridad Capilar, and his application holística through ELAYA RENOVA™, an active vegetable 100% natural from cells mother of the olivo, a Mediterranean ancestral species.
ELAYA RENOVA™ Protects, reinforces, regenerates and embellece all the structure capilar, from the scalp until the cut with a vegetal strategy. Specifically enriched in a matrix proteolipídica nutritious, reinforces so much the hair like the scalp from the interior, facing the challenge of a skinificación global capilar.
The last innovation of Vytrus is inspired by the architectural concept of "Tensegridad". This term comes from of the contraction of "tensional" and "integrity" (components under compression inside a network in continuous tension). The Tensegridad explains how the changes applied to an area also will exert effects to distance because all is interconnected.
Vytrus Moves this vision of the tensegridad to the structure of the hair, launching the new cosmetic approach of Tricotensegridad, appealing to the importance of the scalp and the structure of the hair and his influence in the mechanical properties and the biological behaviour of the hair. The cut of the hair and the scalp are intimately interconnected like a continuous and each part is interdependent of the other.
This new active for the care capilar presents a new form to protect and restructure the hair and the scalp at the same time; a new way that does not require different products for each application (hair and scalp, protection and revitalisation), offering the possibility of an ingredient multiactividad to tackle all the needs of the care of the hair in an alone prime matter.
Beside his last active and recently contributing in BME Growth, the Spanish stock exchange of the SMEs, Vytrus has launched also his new identity of mark like part of a process of transformation. An image renewed that turns around 4 histories:
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Plants that explain us unknown histories on how works the nature, like source of inspiration
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Innovation that is central in his effort for creating new concepts for the personal care
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Science that improves his investigation based in the biotechnology
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Passion of a team to do reality a history, taking care ones to others and crossing borders
A new stage where the company shows his authentic soul and his commitment to relate of a creative form with his team, customers, distributors, shareholders, providers and collaborators all over the world.