The Fragance Force has teamed up with Beauty By Dia and its brand Bonté to begin a journey that will be marked by innovation, commitment and quality. The first project has been the Bonté Advanced line of hair treatments.
In this case, The Fragance Force and Beauty By Dia have co-created a line of Bonté Advanced Hair Treatment that is composed of a serum for ends, a professional range argan oil that provides softness and shine. There are also specialised products for curls, such as a curl styling cream that has been enriched with natural oils such as almond, sunflower and coconut oil. Within this new line is also a nourishing shampoo, formulated for deep cleansing while moisturising the scalp and hair and applied together with a nourishing mask that intensely moisturises the hair and is silicone-free and formulated with ingredients that promote greater hair softness and shine.
The Fragance Force explains that this synergy has resulted in a great opportunity to launch a product line that offers "significant added value while maintaining a competitive price".
The launch was celebrated at a Clarel event, which attracted leading market experts and received widespread acclaim, underlining the impact and relevance of this collaboration in the sector.