Montibello's Save My Hair is the first 365 hair protector that defends hair to maintain its health and beauty from the adverse effects and damage created by the sun.
The director of the Identity Hairdressers salon explains the effects of the sun on hair, although we tend to downplay them and make them go unnoticed: "The sun dehydrates the hair, which results in a dull and more fragile mane. In addition, the sun's rays also affect colouring, which changes and loses intensity. This is why it is advisable to apply a hair sunscreen every day before leaving the house".
Which are the effects of the sun in the hair?
• The rays UV are responsible for the oxidation and formation of free radicals, that leave the dry hair, with the worn colour, without shine, fragile, brittle.
• The chlorine of the water of the swimming pools degrades the cuticle.
• The salt of the water of the sea dehydrates the hair, leaving it frizz, matt and punished.
• The wind abuses the cuticle and cause entanglements and breaks.
• The cold does that the hair break easier.
• The humidity affects to the porosity of the hair, what translates in hair frizz and opaque.
• The brusque changes of temperature, the heating and the dryer contribute to that the hair shows off dry and frizzing with ease.
• The constant use of complements of protection affect to the hair creating the famous static effect.
Save My Hair Is an instantaneous conditioner that protects and defends the hair. SMH conditions, moisturize and softens, repairing the damage caused thanks to a formula adapted to cover the needs of the hair and the skin. It treats of a formula "everything in one" that acts like pre and post treatment:
• It protects, offering a shield of instantaneous protection in front of the external agents to which confront us daily.
The profits that presents the use of 'Save My Hair' as it adds the mark, are the following:
• It protects the hair of the pollution and free radicals.
• Protection of the colour until 38%.
• It warns of the greenish reflections.
• Fight the dehydration.
• It controls the frizz.
• It repairs, moisturize and softens the hair.
• It repairs, conditioning, moisturizing and softening the hair, repairing the damage caused