In a context where lightening techniques seek increasingly personalized, natural, and precise results, Salerm Cosmetics presents Precision Clay, a new professional bleaching product designed to offer maximum control and unlimited creativity during the service, while maintaining hair fiber care.
Precision Clay combines an innovative clay texture with advanced cosmetic active ingredients to facilitate precise and controlled applications. Its high-adhesion formula stays where it is applied, preventing dripping and spreading of the mixture and allowing the professional to visually monitor the evolution of the lightening throughout the process.
Precision where the professional needs it
One of the main differentiators of Precision Clay is its creamy, stable, and high-adhesion texture, based on kaolin, a fine-textured white mineral clay that provides body, stability, and control to the bleaching mixture.
This characteristic is especially relevant in freehand techniques, where control of product placement is fundamental to achieve smooth transitions and natural results. The formula helps keep the mixture in place where it is deposited, favoring a cleaner application and reducing the risk of dripping.
Its proposal is especially oriented to balayage, manual airtouch, freehand, contouring, and open babylights, techniques that require precision in application and the ability to work the lightening strategically.
Up to 9 levels of lift with maximum control
Precision Clay allows achieving up to 9 levels of lift, with an exposure time of between 30 and 60 minutes and the possibility of working with oxidants from 5 to 40 volumes, adapting the service to the needs of each technique and hair.
In freehand and balayage techniques, its 1:1.5 mixing ratio allows working with a texture especially suitable for precision applications, while for classic lightening services, a 1:2 ratio is used.
The result: controlled lightening, smooth transitions, and diffused effects, with the possibility of creating everything from natural and luminous blondes to works with greater dimension and movement.
Its formula incorporates different active ingredients aimed at accompanying the bleaching process and improving the hair's experience during and after the service.
Among them, Botanical Keratin stands out, a protein of plant origin derived from pea protein that, due to its amino acid composition, presents similarities with the keratin naturally present in hair. The argumentation points to its contribution to improving the appearance of bleached fiber and providing a feeling of more cared for and manageable hair.
The formula also incorporates low molecular weight Hyaluronic Acid, which promotes fiber hydration, helping to combat the feeling of dryness and frizz and providing softness, manageability, shine, and vitality to the hair.
To these active ingredients are added Maleic Acid, used as a technical coadjuvant in hair protection systems during chemical processes, and Bond Link Technology, based on the Plex Fiber Protect system, which acts on the internal bonds of the hair to help maintain its structure, strength, and resistance during the chemical process.