Salerm Cosmetics has presented its latest innovation: Hair Lab. This range is made up of a variety of product families designed to address different hair needs:
- AQUA INFUSION: this moisturising and anti-frizz family restores softness, manageability and shine to hair. Suitable for frequent use, it is ideal for all hair types, especially dry and devitalised hair.
- LISS CONTROL: for those looking for perfect straightening and frizz-free hair, this range provides shine, discipline and thermal protection up to 200°C. It is an exceptional choice after straightening treatments and for unruly hair.
- COLOR LONGER: this family prolongs the duration of colour and protects against free radicals and solar radiation, keeping colour intact over time.
- PROTEIN FORCE: offering intense repair and nourishment for damaged hair, this range restores hair strength and vitality.
- VOLUME UP: for fine hair that lacks volume, this line offers an instant volumising and invigorating effect, providing body and natural texture.
- SCALP SOLUTION: soothing and protective, this range restores balance to sensitive, inflamed or irritated scalps, offering a soothing anti-stress effect on hair.
- DANDRUFF: designed for dandruff control, this purifying family intensely cleanses and soothes itchy or irritated scalps.
- GREASY: offers effective oil control, normalising the functioning of the sebaceous glands and maintaining the balance of the scalp.
- ENERGY: this hair redensifying and stimulating range helps to stop hair loss, improve hair growth and increase the quality and density of the hair fibre.
In addition to the specific treatments, Hair Lab also has a family aimed at the stylist called PRO-TECH, which acts as an additional component of the technical service in the salon. The products include a shampoo and sealing mask, colour fixing ampoules or grey hair cover or deep hydration treatments.
The Hair Lab line has been designed to have the least impact on the environment. A significant reduction in the use of plastic packaging has been achieved, with a 51% reduction. In addition, the packaging has been improved to make it easier to recycle. As a further step towards sustainability, packaging colourants have been completely eliminated.
With Hair Lab, Salerm Cosmetics demonstrates its ongoing commitment to hair beauty and wellness, providing professionals and consumers with high quality, sustainable solutions to care for their hair.