With the purpose of continuing to promote innovation in the professional coloring sector, Salerm Cosmetics launches the new HORIZON collection, a renewed proposal from Biokera Natura Color, the brand's most natural and conscious line.
Inspired by the calm of nature and the harmony of timeless colors, HORIZON is committed to a palette of sophisticated and balanced tones that enhance the natural beauty of the hair with a luminous and enveloping result.
Natural beauty with its own light
The new collection consists of four unprecedented shades that bring serenity, depth and chromatic balance:
- 6/17 Dark Blonde Ash Brown: a velvety effect with elegant and sophisticated brown nuances.
- 7/71 Brown Ash Blonde: a luminous and fresh tone with a multidimensional and shiny finish.
- 8/21 Light Pearl Ash Blonde: cool pearly and iridescent reflections with an elegant and sophisticated blonde finish.
- 12/31 Extra Platinum Beige Blonde: a luminous, creamy and balanced blonde with golden and beige nuances.
Natural and respectful formula
The HORIZON collection maintains the philosophy of Biokera Natura Color, offering oxidation coloring with up to 85% of ingredients of natural origin, free of parabens, silicones, PPD and resorcinol. Its formula is enriched with an exclusive blend of certified organic vegetable oils (sweet almonds, argan, macadamia, wheat germ, raspberry and castor), which provide nutrition, protection and shine to the hair.
"With HORIZON we reaffirm our commitment to professional coloring that combines innovation, sustainability and beauty. It is a collection designed for those looking for a luminous, sophisticated color that respects the hair and the environment," explains Raúl Martínez Ribes, CEO of Salerm Cosmetics and VMV Cosmetic Group.
Innovation at the service of the professional
The collection is designed so that stylists and professionals in the sector can offer high-precision results, always respecting hair health and enhancing creativity in the salon. Its application techniques - from soft balayage to chromatic multidimensionality - allow adapting the tones to different styles, consolidating Biokera Natura Color as one of the most complete and versatile lines of natural coloring in the professional market.