KEVIN.MURPHY, an Australian haircare brand, presents its latest innovation: NIGHT.SHIFT, a nighttime hydrating serum designed to transform hair while you sleep.
Thanks to a potent combination of Hyaluronic Acid and Australian Kakadu Plum, two star ingredients in skincare, it offers up to 12 hours of hydration, leaving hair softer, shinier, and more manageable effortlessly.
### A Nightly Ritual for Dream Hair
Inspired by the accelerated rhythms of modern life, NIGHT.SHIFT is a high-performance treatment formulated to easily integrate into any nighttime routine.
"We wanted to create a product that would fit into the real lives of our clients and that, at the same time, would offer professional results. NIGHT.SHIFT is that self-care gesture that becomes a routine: easy, sensory, and effective,” explains Kevin Murphy, creator of the brand.
NIGHT.SHIFT does not require rinsing upon waking, making it an ideal solution for those seeking visible results without investing a lot of time in return. In addition, it is suitable for all hair types. Simply apply 1 to 4 doses to damp or dry hair before bed, focusing on the ends and mid-lengths, to wake up with rejuvenated, ready-to-style hair.
A formula inspired by facial cosmetics
NIGHT.SHIFT was born from the science of skincare and transferred to hair with an innovative and lightweight formula, delivering visible results without weighing it down.
Among its star ingredients are:
* **Hyaluronic Acid**: a powerful hydration magnet that keeps hair soft, silky, and with movement. * **Australian Kakadu Plum:** a natural source of vitamin C that strengthens the hair fiber and adds shine from root to tip.
“Hair deserves the same pampering we give our skin,” says Kevin Murphy. “NIGHT.SHIFT acts while you sleep, deeply hydrating and repairing, so that when you wake up, your hair looks like you really got the eight hours of rest your body asks for.”
Visible benefits upon waking:
- Hydration: 12 hours of overnight hydration.
- Shine: Shinier and silkier hair.
- Strength: 2 times stronger hair.
- Breakage: Less breakage upon waking.
- Frizz: Reduces frizz by up to 94% for 24 hours.
- Manageability: 3 times softer and more manageable hair.
## Commitment to sustainability in every detail
A new product, but the same values. NIGHT.SHIFT not only stands out for its performance, but also for its commitment to the environment. The bottle is made with 100% recyclable PET, including 35% post-consumer recycled (PCR) material, which reduces the use of virgin plastic. The outer cap of the dispenser is completely recyclable and the product is formulated with vegan and cruelty-free ingredients, aligning with the brand's sustainability values.
### The new "just out of bed" style
NIGHT.SHIFT transforms your nighttime routine into a moment of self-care with its subtle and calming fragrance, which combines soft and earthy notes with a warm and relaxing finish.
While you sleep, its formula works in depth to reinterpret the classic “just got out of bed” look and wake up with visibly healthier, more radiant, and manageable hair. When it comes to taking care of your hair, you know what to do: apply, rest, and let NIGHT.SHIFT do the work for you.