John Frieda's new line, 'Deep Sea' that claims sustainability

John Frieda joins 4Ocean to care hair and the environment with a new hair line that respects the seabed

26 of April of 2023
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John Frieda
John Frieda

Sustainability has become a priority for everyone. John Frieda is proud to be a member of the clean oceans movement working alongside 4Ocean, an ocean cleanup company dedicated to ending the plastic crisis, and the global community to build a more sustainable future. For every gram of plastic used in the packaging of the new 'Deep Sea Hydration' line, 4Ocean cleans the same amount in the ocean, helping to reduce plastic waste.

Formulated with nutrient-rich seaweed, 'Deep Sea Hydration' provides deep hydration and nourishing strength, leaving hair hydrated, silky and stronger in just one use. The result is professionally finished hair. Plus, its vegan formula is free of parabens, sulphates, phthalates and silicones and is biodegradable, leaving zero residue in the water after shampooing. And, its 3 R'S (Recycle, Reduce, Reuse) packaging contains 35% recycled plastic.

  • Shampoo deep hydratation: shampoo formulated with nutrient-rich seaweed, monoi oil and keratin provides extra hydration and nourishing strength, leaving hair hydrated, silky and stronger in just one use. This rich, moisturising shampoo also includes coconut oil and a super smoothing alternative to silicone for hair with healthy movement.
     
  • Conditioner deep hydratation: soft conditioner of daily use for all type of hairs and especially the driest. It contributes the necessary hydratation to the hair for an untangle simpler.
     
  • Mask deep hydratation: its formula with rich marine seaweeds in nutrients provides unextra of hydratation and nutritious strength, leaving hair hydrated, silky and stronger in just one use. An ideal mask to get that extra hydration that the hair was missing.