Montibello Skincare begins 2026 with its new brand identity after five decades in the cosmetics and aesthetics market. Montibello is betting on a new image and a new logo.
Five decades of legacy and a clear purpose
"We were born from a deep knowledge of the skin and our passion for caring for it. After 50 years of experience, our mission remains to empower and inspire aesthetic professionals, helping them develop their talent and differentiate themselves through distinctive, effective, and sustainable solutions. Because we believe in the transformative power of beauty to inspire and drive change," the company states.
Montibello has explained that its purpose is to redefine beauty beyond the physical, creating innovative experiences that care for the skin, people, and the planet. "With a firm commitment to sustainability, our brand uses 99% natural ingredients, vegan formulas, and eco-friendly packaging," they explained from Montibello
Science with purpose, the engine of Montibello Skincare
"We are driven by the search for highly effective, respectful formulas, advanced technologies, and unique experiences. Visible results that, in professional hands, transform people's skin and lives. We are a space of connection between science that innovates and hands that care. Between efficacy that is seen and emotion that is felt," they add. Science is positioned at the heart of the brand and they apply it to all their fields. **Science that serves to transform, drive change, care, connect, trust. Science that goes beyond the skin, empowers professionals, is integral, for people, skin, and the planet.**