Lendan Cosmetics joins the fight against breast cancer for another year with the launch of the special edition Ethernal Moringa Pink under the slogan #BeautyWithImpact, a solidarity initiative that aims to raise funds for scientific research into this disease.
To mark World Breast Cancer Day (October 19), the brand will donate €1 for each unit sold of this restorative treatment to scientific cancer research projects promoted by the Víctor Martínez Vicario Foundation, thus reinforcing its commitment to science, health, and people's well-being.
### A restorative product with a real charitable purposeEthernal Moringa Repairing Treatment is a concentrated leave-in spray, ideal for damaged, colored, or dehydrated hair. It conditions and restores the hair's strength, providing hydration and protection. Its main benefits include:
- Anti-frizz effect and frizz control.
- Thermal protection up to 180 °C.
- Deep repair and nourishment thanks to moringa oil and vitamin E.
- With Shea Butter for nourished, elastic, and healthy hair.
This special Pink edition maintains its original sulfate- and paraben-free formula, with new solidarity packaging that symbolizes unity and hope in the fight against breast cancer.
### **#BeautyWithImpact by Lendan: every gesture counts**The initiative is part of Lendan's annual Pink campaign, which, in addition to raising funds, seeks to raise awareness about the importance of early detection and support people going through the disease.
"With Ethernal Moringa Pink, we want to transform an everyday gesture of hair care and beauty into an action of impact. Each product sold represents tangible support for research and those who fight cancer every day," says Raúl Martínez, CEO of VMV Cosmetic Group.
Víctor Martínez Vicario Foundation: Supporting Research
Since 2008, the Víctor Martínez Vicario Foundation has allocated resources to scientific cancer research projects in entities such as the Spanish Association Against Cancer or the Hospital Clínic of Barcelona, as well as to support programs for cancer patients. In addition, it promotes initiatives such as the "Get Pretty, You'll Feel Better" program of the Stanpa Foundation and manages specialized centers in oncological aesthetics such as La Galería, Marvi and Beauty Studio Center, offering comprehensive care solutions for people undergoing treatment.