Lendan Cosmetics presents Hair Color Remover, its new professional oxidative pigment remover system formulated with fruit acids (Fruit Complex AHA) and Saponaria Officinalis, designed to offer colorists an effective and respectful alternative when it is necessary to correct, adjust or reinvent a coloring service.
Under the concept #UndoYourColor, the brand turns color error into a natural part of the creative process, providing the professional with a tool that allows working with greater freedom and safety in the salon.
The most effective way to do a Ctrl+Z to the color
Hair Color Remover is a professional system in two phases (Phase A + Phase B) that acts selectively on artificial oxidation pigments, without modifying natural melanin or compromising the structure of the hair fiber.
Unlike traditional discoloration processes:
- It does not lighten the natural base.
- It does not lift the background.
- It does not swell the fiber.
- It does not break internal bonds.
- It does not sensitize the keratin.
Its non-oxidative and acid system technology allows acting without the need to open the cuticle, guaranteeing a more balanced and respectful process with the hair and the scalp.
Additionally, its formula is 100% vegan, free of ammonia, MEA, sulfates, and hydrogen peroxide, reinforcing its safe technical profile.
Technology in two phases for a precise action
PHASE A – Acid activator with Fruit Complex (AHA) and Saponaria
Regulates pH, keeps the cuticle closed and uniform, and optimizes the efficacy of the reducing system. The complex of fruit AHAs (apple, grape, blueberry, lemon, and sugar cane) renews the capillary surface, facilitates pigment elimination, and provides hydration and shine.
The Saponaria Officinalis, rich in natural saponins, exerts a gentle cleansing action that removes oxidized pigments without attacking the fiber or irritating the scalp, providing a dermoprotective effect.
PHASE B – Artificial pigment reducing reagent
Selectively breaks the bonds of oxidized artificial pigments, making them soluble for their elimination, without affecting natural melanin.
Both phases work in synergy to offer a respectful, balanced, and safe chromatic cleaning process.
Hair Color Remover not only corrects the color, but also prepares the hair fiber for a new technical service, leaving the hair receptive, clean and balanced to recolor with precision.
It can be used for up to two consecutive applications in the same session (after professional assessment) and is especially indicated for removing permanent and demi-permanent oxidation colorations. It does not act on non-oxidative direct pigments. The professional protocol includes subsequent washing and neutralization to prevent re-oxidations, guaranteeing a stable and controlled result.