The new trend collection from KEVIN.MURPHY, DREAMTIME BEACH, is inspired by the east coast of Australia, the place where the brand was born. A space of transformation, of greetings and farewells, where the sun, the sea and the wind coexist with a unique energy. Here, hair stops being perfect to become authentic.
DREAMTIME BEACH celebrates freedom, self-expression and the beauty of the real. Salty texture, like hair fresh out of the sea, sun-faded blondes, curls that move with the wind and imperfect but personality-filled finishes. The collection invites us to return to our roots and enjoy hair as it is, without seeking uniformity or fixed rules.
The power of beach hair
The beach hair texture is the soul of DREAMTIME BEACH: soft waves, defined curls or matte looks that evoke the freedom of the beach, perfect for both women and men. This versatile texture allows anyone to sport a casual and natural style, from long manes with movement to short cuts with character.
Kevin Murphy, creator of the brand, explains how he uses it: "I like to finish curly styles with SMOOTH.AGAIN. I use it in small amounts, on the ends of damp or almost dry hair, applying it with the palms and without combing with my fingers. Then, I let it air dry and separate with my hands to achieve juicy and defined curls."
Blonde also has a key role in DREAMTIME BEACH: it is presented more natural, soft and luminous, as if it had been under the sun for days. To keep it beautiful, without losing hydration or shine, KEVIN.MURPHY proposes a simple and effective routine.
A practical and authentic style
DREAMTIME BEACH is a collection of trends that celebrates diversity and connection with nature. It is an invitation to embrace the natural texture of your hair, to enjoy the freedom of the beach and to express who you are without complications.