Alexandra Coroban

Medicine est(ethics)

Business Advisor Teoxane Spain
27 of March of 2023
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Aesthetic medicine focuses on improving a patient's physical appearance and health through non-invasive or minimally invasive procedures, such as facial rejuvenation and beauty treatments, fat reduction, volume enhancement and other techniques to improve the appearance of the skin.

According to the Spanish Society of Aesthetic Medicine (SEME), 40% of Spaniards have undergone aesthetic medicine treatments at some point. Aesthetic medicine has experienced exponential growth in recent years. More and more people are turning to aesthetic procedures to improve their physical appearance and feel better about themselves.

However, this popularity has brought with it an increased concern for ethics in the field. Ethics also extends to the use of products and techniques in aesthetic medicine. Physicians should ensure that they use only aesthetic In addition, they must keep up to date with the latest trends and developments in the field in order to be able to offer their patients the best possible treatments.

The Spanish Society of Aesthetic Medicine (SEME) and 16 other scientific societies, including the Portuguese Society of Aesthetic Medicine (SPME) and the Association of Aesthetic Medicine of Madrid (AMEM), warn about the health risks involved in discount treatments. Because these actions, far from benefiting aesthetic medicine, tarnish its image.

Excessive marketing of aesthetic medicine can create undue pressure on patients to undergo procedures that may not be right for them or that may not have significant benefits for their health or physical appearance. This can lead patients to make hasty or ill-informed decisions, and may even cause physical and emotional harm.

According to SEME, the average age of access to aesthetic medicine has gone from 35 to 20 years old. The use of social networks has boosted interest in aesthetics among the young population. In this sense, they have also become one of the main targets of the supplanters. "Young people tend to look for cheaper offers and many do not ask themselves whether the centre or the professional performing the treatment is a doctor or not," explains Dr Eduardo de Frutos, aesthetic doctor and secretary general of the Spanish Society of Aesthetic Medicine, to Crónica Global.

This has also pushed some doctors to turn to low-cost products in order to maintain their margin. It is important that physicians practising aesthetic medicine adhere to ethical principles and focus on the safety and well-being of patients. 

In conclusion, excessive commercialisation and lack of ethics in aesthetic medicine can have serious consequences for the safety and well-being of patients, as well as for the integrity of the medical profession.

About the author
Alexandra Coroban

Alexandra Coroban

Business Advisor Teoxane Spain

Máster In MBA and Project Management. Expert in sales and development of business in premium brands. At present working in the Spanish subsidiary of the Swiss laboratory Teoxane (hyaluronic acid).
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