Montserrat Pedro

Cosmetic myths under debate (V): The thin line of the natural

Community Manager of cosmetic companies
26 of June of 2023
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What wants to say natural? It adjusts to said definition the natural cosmetic?

Without pretending throw at all by earth, today want to disassemble the idea that the natural cosmetic is not synthetic or artificial.

Do you believe it? Follow me through my epiphany or madness, you decide, but then let me know if I've hit the nail on the head. Deal?

Ever since natural cosmetics became fashionable, there has been a widespread belief that they are better, more effective and safer. This is often justified by the absence of synthetic and artificial ingredients.

And it is that the bad practices carried out by the dishonest marketing of some brands, have given to understand that this type of ingredients are toxic and harmful to health.

In short, it's a hard nut to crack, but I'm telling you right now that I'm not giving up. And today I will prove it to you with the RAE in my hand.

Yes, because when I consult the definitions of these words in the RAE, my brain short-circuits. For me, this dishonest marketing will take me to the grave...

But come on, I told you I'm not giving up. Do you dare with the definitions? Come on! Honesty belongs to brave people!

  • Natural is defined as "pertaining or relating to nature".
  • Synthetic is that which "belongs to or relates to synthesis".
  • And artificial is when it has been "produced by human ingenuity".

No you, but when I apply these definitions to natural cosmetics, the line between the two becomes so blurred that I can't tell the difference.

In my opinion, in an effort to discredit the words synthetic and artificial, concepts have been ignored and distorted in favour of naturalness. Pst! And this is forbidden. Yes, prohibited by regulation 655/2013, which brings together the common criteria for cosmetics claims. Which speaks of impartiality in order not to denigrate, nor to create confusion about ingredients or competitors. So, in their eagerness to trample on the words synthetic and artificial, they forget undeniable truths.

Like the fact that bottles of cream or shampoo do not grow on trees, because all cosmetics (natural or not) are manufactured.

That's why I ask myself, is natural cosmetics really not synthetic or artificial? Think carefully about this question, because it raises doubts in my mind. Because a natural cosmetic or its ingredients have not been produced by human ingenuity? Or have none of the ingredients it contains been synthesised? And if it has been synthesised, isn't it also artificial?

Phew! I think the answers are pretty obvious. But, just in case, I want to restate that:

  • A natural cosmetic is a formula that has been developed by people, which also needs to be mixed or processed.
  • And yes or yes, it contains ingredients that have been synthesised: preservatives, emulsifiers or surfactants, for example.

These claims of 100% natural are subject to accepting that natural, synthetic and artificial are all in the same bag. So how about speaking properly, and stop creating misconceptions in consumers by discrediting these words? After all, as you can see, they are also part of natural cosmetics. Because indeed, this also has synthesis and does not grow, as it is, in nature, because it is mixed or elaborated thanks to human ingenuity.

Now tell me, did I hit the nail on the head?

About the author
Montserrat Pedro

Montserrat Pedro Ràfols

Community Manager of cosmetic companies

Community manager of cosmetic companies, who are committed to differentiating, effective and above all truthful communication. My objective? Revolutionize the marketing of the cosmetic sector with my own formula: MONesto Marketing. A unique recipe that combines enthusiasm, sincerity and the simplicity of complex things, with all the scientific-technical knowledge acquired in my professional career as an R&D and chemical manager.
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