For some time now there has been more awareness regarding the care of the environment and we are also suffering in the first person the consequences of climate change. Movements like the ones of Greta Thunberg and the last actions appeared in media, I do not share at all, to get hooked up and smash works of art, call on public opinion on sustainability and climate change.
Removing the forms of as we launch the message, the sustainability in every aspect of our life is important, but why centre us only in a point? In the first place, it is necessary to split of a premise that appeals to this 'all connected'. We can not be sustainable only partly or only in a moment determinate. What is the point of has bet by a sustainable container if his content is not it? What is the point of has invest in better material if we articulate sendings of big distances that comport enormous broadcasts only in transport? What is the point of using only recycled glass if in our warehouse we have halogen lights on all day? Of the same way that the planet accuses the effects of a overconsum of general form and unobstructed, is necessary to understand that the packaging sustainable has to be tackled from a holistic vision in which, to be truly effective, have to act en bloc and no by flanks.
For this, have to initiate this sustainable vision from the beginning, from the idea. Like happens with any product, when something does not exist, the first is to think and design basing in this thought, that is not but the most intelligent expression, efficient and sustainable of something. It is necessary to launch questions so that the design answer. And if we want that these answers respect the environment, protect our resources and work by reverse the effects of accelerating climatic change, then have to bet by the ecodesign. The sustainability competes to the producer, to the manufacturer, to the designer, but appeals of special form to the consumer.
When the consumer has all the information, can conclude that the election of a determinate product, however highly recyclable or recycled its components, is not sustainable for the planet and vice versa. The sustainability of the packaging and of the article are indivisible, and is it also his use.
Also it has to be a message in which there are not enemies, from my point of view, has done an aggressive campaign against of the plastic, and this is necessary often in the day in day out. The question that do is all the plastic in our product is indispensable? The consumer will do a good management in the residue of this material? We won’t get much if we just ecodesign in the beginning, but squander in the end. To do this, we must be aware of the power that the consumer has when choosing which product to buy, what use to give it and how to discard it so that that packaging can complete the most appropriate cycle that allows its reintroduction, valorization or treatment.
But I insist, the crux of the matter is not only in the origin, but in all the elements involved during the cycle, both production and use. That increasingly manufacturers of cosmetics increase the proportion of his pertinent energetic stock of renewable sources is an example of this entente. When we talk about a holistic vision in cosmetic packaging, we mean the co-responsibility that exists between what we produce, how we produce it, and how we use and discard it, and that happens by transforming the model from linear to circular. All has to reintroducirse again in the cycle and of urgent form. More when we know that every year they generate in Europe around 25,8 million tonnes of plastic waste. Less than 30% of these collect for his recycling.
By this same, before centring us in the material, have a more global vision and see like each one, from our area of influence, have to be more sustainable. Only if we are conscious that the sustainability goes further of the material, will understand all what can change and of the power that, like consumers, have.
