The 'Facial Care' acquires a greater weight within the 'Skin Care' in 2021

The 2020 troubled by the pandemic and the almost total cessation of big part of the sectors during almost 2 months. The 2021, the year in which we restarted the normality and, at the same time, a year of uncertainty by a stage that for all was unknown. This year 2022, already we begin to obtain data of that 2021 regarding data of market of skincare.In 2020, with the use of the masks, the care of our skin began to purchase a greater attention and care by part of the consumers. The acne was one of the consequences of the masks, and this did that a lot of people notice that it was indispensable to incorporate a routine and a cleaning to keep a suitable facial hygiene. Partly, this is one of the factors, by which in 2021, detect an increase in care of the skin, purchasing an elder weigh the 'Facial Care' as they contribute the data of Euromonitor. This category reached 10.4% in the market of Skincare, but foresees an increase from among 2-3% of face to this year that is about to to close. The continuous growing of e-commerceThe shopping channel most used by users to purchase their skincare products, continue to be the physical outlets, that in spite of suffering a descent, are supported by 63.3% of the shopping that they realise, as it indicates Euromonitor. Inside this channel, the one who has a greater presence are those that designate as 'Specialists no official', as for example, big chains like Sephora. It is necessary to take into account, that during the 2021, in some countries and regions, owing to the restrictions to brake the waves of Covid-19, the establishments of some countries had to close or reduce the square metres of their areas that were to disposal of the user.The only channel that experienced a growth was the non-store retailing: the consumer is changing the traditional way of his consumption and opted by Internet, a habit that already purchased during the pandemic. The e-commerce supposed 25.2% of this category. L'Oréal in commandL'Oréal positions like leader, so much regarding group, as in mark. The groups that have grown regarding number of sales in 2021 were L'Oréal, that positions the first with 12.5%, Estée Lauder, the second, that in spite of having increased, still is far of L'Oréal Groupe with 5.7%, and Beiersdorf AG, that although it has decresed, follows like third group with greater sales with 4.6%. These 3, hoard more than 20% of the total market of Skincare, in front of the almost 80% that deliver it to him between the remaining marks (Unilever Group, Procter & Gamble Co, Shiseido, Jhonson, Nature&Co, Kao Copr, Amore Pacific, LVMH, Mary Kay, Kosé Corp, Shangai Pehchaolin, Clarins SA, Jala Group, Pierre Fabre SA, Other Private Label, Others), as it establishes Euromonitors.In value of mark, L'Oréal Paris heads the list. When we speak of the Brand value, also is necessary to take into account that it would do reference to the loyalty of the consumer to the mark, and this is something very important. L'Oreál Paris, the French mark, sum to his 'brand value' 11.22 trillion dollars. Estée Lauder, occupies the second position with 7.93 trillion dollars, as it indicates the Brand Finance of 2022. Other big marks like Garnier, occupies the tenth place of the ranking with 4.13 trillion dollars, and Guerlain the fifth place with 6.13 trillions.Regarding the most sold marks in skincare are: Lancôme, with 2.7%, that belongs to L'Oréal, the second, Nivea so alone 0.1% less than Lancôme, and belongs to Beiersdorf AG, and Estée Lauder, with 2.5%.Asia, by behind USARegarding global volume of market, United States follows in command, but Asia, steps him the heels. U.S is the country that leads the market of skincare, with more than 18.070 million dollars. Japan, occupies the second position with 17.582 million dollars, and in third place, finds China, with 14.167 millions.The celebrities and his marks in InstagramIn 2022, the mark of skincare that has more followers is the mark of the celebrity Kim Kardashian (KKW Beauty), in June of 2022, as it indicates the report, had 5.5 million followers. It follows him Florence by Millie, of Millie Bobby Brown, the mark of skincare of the protagonist of the series of Netflix 'Stranger Things', that so only has 18 years, accumulates a total of 2.9 million followers. It closes this top 3 Goop, of the actress Gwyneth Paltroh, with 1.7 million followers in Instagram.To take into account in 2023The artificial intelligence has arrived to remain . This 2022 have been able to know some big marks that thanks to the artificial intelligence offered diagnostics of the skin of the consumers through mobile applications. The AI will be determinant in the future. The big companies are focused in launching new products based in artificial intelligence to reinforce his positioning in the market. To the equal that in other sectors, the behaviour of the market of Skincare will adopt an increase of the demand that will go focused to the consumption of products more sustainable and the industry will have to achieve it through incorporating technological advances in his procedures. Besides, the consumers will following prefer products with ingredients of organic origin displacing the synthetic.

The 'Facial Care' acquires a greater weight within the 'Skin Care' in 2021

An increase of between 2-3% is expected for this year that is about to close, and will continue to grow in the coming years