L'Oréal has decided to redirect his strategy in a part of the Asian continent and bet for merging the units that possesses in Malaysia and Singapore, as it affirms a report published in Marketing Interactive. The aim of this fusion would be to look for a new model of business that allowed them focus directly in the type of predominant consumer in the Asian market and, also, achieve create a bulkier organisation.
As it has declared the spokesman of the giant of the French cosmetic: "This union will allow to prepare to the company for the future and position better to take advantage of new opportunities." It is clear that L'Oréal does not want to remain backwards and wants to head the market of the beauty in Asia, and wants to be one of the referents of the sector: "This new model combines the fortress of Singapore and Malaysia to serve better to our consumers in both markets, and at the same time allows us invest more in capacities to attract new consumers. Under the new configuration, will keep and will improve our strong local vicinity while deepening our functional experience."
Tomas Hruska has been the elected to lead the markets of Malaysia and Singapore, and will commission also to supervise the efforts of transition that produce of an immediate way. Hruska Is the substitute of Malek Bekdache, that during six years has been the general director of the French signature in Malaysia and that ceased his functions recently.