As it has published 'TheGuardian ', the market of cosmetics in Nigeria keeps upward. The sales of product of beauty have reached this 2021 a value of more than 1 billon of nairas, specifically, 1,034, and has grown a 14,5 with regard to the 2020, as they show the data offered by NICOS (Society of Cosmetic Scientists of Nigeria).
The most sold products in the African country are the related with the care capilar and also the oral, that have experienced a growth of 17%, whereas the products of bathroom, diminished 8% with regard to the past year. These categories are not the only that have increased, since they also have grown the sales in products 'beauty' and also in personal care, that has added a total of 470.000 million nairas in absolute figures.
Do grow the industry of the cosmetic
Grace Abamba, president of the society of scientific cosmetic in Nigeria, has left clear the intention by part of the country to grow in the market of the cosmetic: "it Is a very important industry in terms of health and welfare, by what want to build the future in terms of quality of security and want to be presents in the world-wide stage".
On the other hand, the vice-president of NICOS has argued that it is producing a recognition to international level of the advances achieved by Nigeria in matter of cosmetic: "we Want that to global level know what happens in Nigeria, are working to fulfil with the best internationals practices and achieve a better opportunity to compete."
One of the challenges to which confronts the market of the cosmetic so much in Nigeria as in Sud Africa is the e-commerce, area in which they want to achieve the precision and the customization in this field. On the other hand, Nigeria has turned into a destination of investment chosen by international companies that look for the catchment of customers in the market of the 'beauty' and also in 'personal care', since it is the most populated country of the African continent. In 2020, this country experienced the greater promotion in the sector of the cosmetic of the Africa Sub-saharan.
Nigeria and South Africa lead the market of cosmetics in Africa, gone on down Kenya, Ethiopia, Tanzania Ghana and Cameroon.
The cosmetics preferred in Africa
One of the significant increases in this growth of the cosmetic market in Nigeria is the related with the products of solar care, that has experienced a remarkable increase.
If the focus puts in the continent, and in relation with the tendency that presents in the report offered of Nigeria by Euromonitor, the first place regarding number of sales is for the care of the hair. The shampoos, dyes, masks, foams and conditioners are the products in which more they invest in the African continent. The skincare finds in the second position: near of 35% of the sales of cosmetics are of products that include in the category of skincare. In Nigeria, 77% of the women use products of skincare of regular way. In third, fourth and fifth position find the products related with the make-up, the 'personal care' and, finally, products of perfumery.