Former Sephora outlets reopen in Russia

Sephora stopped operating in Russia after the outbreak of the war, but its stores now open under the signature Ile de Beauté

Editorial
11 of October of 2022
Save
Ile de Beauté reopens the stores of Sephora. Image by: Cinco Días
Ile de Beauté reopens the stores of Sephora. Image by: Cinco Días

On 10 October, its Russian consumers saw like the establishments of Sephora opened again his doors. But it was not Sephora, but Ile of Beauté, that purchased the establishments of the brand to be able to restart the sale of cosmetic products in his installations. The local chain, Ile de Beauté recovers 6 years later the establishments, after that in 2016, Sephora bought them, and in 2018, began to change the signs of the stores of Ilé de Beauté for Sephora.

As explains Reuters, Ile of Beauté, appreciated the turn of the consumers and promised that they would put near at hand of the Russian customers international marks. Besides, they ensured that the cards of gift that had delivered previously saved his validity.

Sephora Closed his establishments, to the equal that others a lot of, in March, when they saw that the bellicose conflict promoted by Russia to invade Ukraine, did not cease. By this reason, Sephora, that explained coon 88 shops in the Russian country with more than 1200 employees, decided in the month of July sell 100% of its actions to the former owner of the establishments. Ile de Beauté announced throught his website that during the closed of the shops, they have continued working internally in the redisgn of their stores.

The local business of Sephora was purchased by the CEO of the company, Yevgeny Drozdov. From Reuters, has communicated that the agreement no officialized until 7 October, but have not revealed its terms.