On 23 September is foreseen that it make his inauguration and back opening. It will be at shopping mall Raffles, in Singapore, where Sephora will open his new shop in which have fit the beauty and the technology. To surprise to the consumer and create the concept of 'Store of the Future', have taken into account all the details: it has done a special emphasis in the apps for smartphone to offer a greater help to the customer.
This store has a surface of 426 square metres finds for example the 'Scan to Interact' that allows to the consumer read the opinions and proportionate reviews in the web page of Sephora by part of the consumers, scanning the bar code of the product. Thanks to 'Scan to Interact' the buyers obtain access to 1 million of qualifications and reviews that Sephora shared all over the world.
The shop includes also 'Play Table' that they are tables of interactive game related with the care of the skin and the make-up. When going in in the shop, the buyers find with an area that tackles seven worries related with the skin, with products cured by worry. In her, it finds also another tool, 'Lift and Learn' that shows the content and the ingredients that conform the product and that appears in a screen every time that a consumer captures it with his camera. Another of the applications that offers 'Play Tables' are the interactive tutorials offered by 'Sephora squad', where the own workers of the company offer 'tips' and instructions of use on determinate products to the consumers.
Alia Gogi, President of Sephora Asia, has shared by means of a press release of the company that the evolution of the world retail is constant and the company works for adapting to the new surroundings and technologies not to remain backwards: "In the retail surroundings of nowadays, that changes quickly, Sephora always has been a passionate to satisfy the needs of dynamic purchase of our customers to measure that evolve. This shop is the perfect intersection of innovative elements and experiential where our customers can submerge and transform in the best of the marks of global beauty through a retail approach hyperpersonalized."
Sephora, pertaining to LVMH, has announced that the next 'Store of the Future' will open the next 2023, and the location will be Shangai.