The conglomerate of companies of luxury devoted to the sector of the cosmetic and the fashion, Coty, wants to include all the visions of beauty in his portfolio of brands. Thus, it has decided to present a new campaign to approach the image of the mark to this real beauty, to which embraces all the perspectives. The one who has headed this new strategy and course of the company has been the CEO, Sue And. Nabi.
The maximum manager of the signature has declared by means of a press release that: "The beauty always has been, and always will be in the heart of the society and the culture. The question is how has built the beauty influenced by the industry through the time. We think that today, anybody has the right of rule, what is and what is not beautiful. The beauty does not have form, is like the water, is always in a constant evolution. Therefore, we do not need to define the meaning of beauty."
Coty, by means of this new direction, pretends to demolish the barriers that have built along the years in the sector of the beauty, based, in occasions in impossible stereotypes to fulfil. They engage of this way, to develop products that fulfil the requirements to provide new solutions, innovative and simply better based in the science.
Coty encapsulates it's new identity under a lemma that invites to all his associated, partners, consumers and further to join to the movement: Coty, Fearless. Forward. You.