INNOVATION And INVESTMENT 2022
According to CB Insights in the next 2023 the cosmetic industry will generate 800.000 millions, 50% in front of what invoiceedin 2017. Thus, the marks and manufacturers are conscious that not to remainbackwards everything goes through a same point: investment and innovation.
In the report carried out by a big name of companies that form part of the Beauty Cluster in collaboration with New Investigation, could understand the magnitude and the importance that the sector of the cosmetic is taking in the last years thanks to data extracted of the main agents of the industry that form part of the Cluster.
BUDGET DEVOTED To R&D, MINOR THAT IN 2021
The budget devoted to R&D in 2022 is lower that in 2021, increasing the percentage of companies that will not invest this year. 25,00% of companies devote less than 5% of his budget in R&D (in 2021, the percentage of companies that devoted it was greater, 33,9%) A €32,8 of companies devote between 5% and 10% of his budget. In 2021, we were speaking of a €31,2. Light increase 18,7% of the companies use more than 10% of his budget to invest it. 1.8% less than in the 2021.
THE TRAINING OF THE PERSONNEL: THE AREA OF INVESTMENT THAT MORE GROWS
In the 2022 foreseesthat the strongest investment was in launching of new lines of products. Second, in investigation and own development. But in both fields, the investment has descended respecto the past 2021. And, in teams and installations, although the investment is lower, himself that increases respecto the past 2021, where spoke of 45,5% and in this 2022 has increasedalmost four points (49,2%). Another of the basic pillars of the investment of this year is the training of personnel. 53,9% companies bet by the training of his workers in his matters to follow improving the human capital. Improvement of processes of production and purchase of intangible, descend concerning the previous year, although they keep still something of weight inside the organisations (35,9%) and (13,3%).
THE LAUNCHINGS OF NEW PRODUCTS, IN THE TOP
Definitely, this 2022 will be marked by the launchings of new products, since 97,1% of the companies devoted to the world of the cosmetic like this affirm it according to the last report elaborated by Beauty Cluster. The medal of gold, carry it to him the facial treatments with 70,2% (that it remains stable with regard to the past 2021). The corporal cosmetic will be also very present in these new launchings of products with 42,5%, that surpasses with grow the €34,1 of 2021. One of the most significant increases is that 27,7% of the companies will launch some product related with the solar protection, and duplicates the percentage of the 2021, surely, because this year the coronavirus findsmore controlled and are again, going back to the normality in which the skin goes back to exposein the sunlight.
It GROWS THE INVESTMENT OUT OF EUROPE, DECRECE IN EUROPE And SPAIN
This investment supposes 31,7% in Europe, just a point less than the past 2021. In Spain, speak of a percentage of investment of 85,8%, following also the downward trend of the European community, with 6 points less. Catalonia follows leading the ranking of autonomous communities that more bet by the innovation with 70%, and follows him, very of far Madrid, with 12% and Valency with 8%. Out of the European borders, himself that grows the investment until 5 points. In this 2022 foreseesthat the companies invest 23,3% of his budget, more than 5 points porcentuales with regard to the year 2021.
INNOVAR THINKING IN THE CUSTOMER, POINTS OF SALE And PACKAGING
Innovation and investment are two concepts that go of the hand, and this 2022 foreseesthat this investment was stronger in the experience that can have the customer with the products. 7,5% of companies go to base his investment in surprising to the consumer, specifically to his perception tried innovar with the textures and smells, as it is in the case, for example of the perfumery. 7,3% also go to devote this investment in the packaging, industry, that know, every time goes more than the hand in the world of the cosmetic. And also, with the same percentage 7,3% of the companies go to centre part of his economic resources in improving the commercialisation of his products and in innovar in his points of sale.