'It perfume's Club', that announced recently the launching of his marketplace, follows progressing firmly in matter of digitalisation. Thus, leader perfumery on-line, has presented the last develops and exclusive services oriented to customise and improve the process of purchase of the users.
First, 'it Perfume's Club' has bet by the Reality Increased. Something that miss the consumers in the on-line trade is that they can not test the products before effecting his purchase. From now, they will be able to. Or at least this has pretended 'Perfume's Club'. With this new tool users will be able to experience how seats them a dye in the hair, or a tone of determinate make-up using the camera of his telephone and the application of Perfume's Club.
In this line, also will be able to access to a service of dermodiagnostic. With the camera, will be able to analyse the skin of each user and later, will recommend them a series of products that adapt better with his needs and type of skin. If it requests it, virtually, it will be able to contact with a professional beautician to resolve his doubts of free way.
'Chatea con tu marca' is the third novelty that incorporates 'Perfume's Club'. This initiative puts in direct contact to the customer with representatives of the present marks in the platform of 'Perfume's Club'.
Gerardo Cañellas, CEO of 'Perfume's Club', has detailed the novelties incorporated: "it Is a service 360 degrees that will allow to receive advice of a professional of the beauty, of representatives of the own marks and help of digital tools to have the last word before buying."
The company also has explained that goes to facilitate to the customers that discover new products chord to his tastes and preferences, by means of to the reinforcement of his algorithms. For those that look for the products viral trends in social networks, now, will add a space devoted exclusively to this: "we Want that buy in Perfume's Club was something more than the mere act to go in in the web, look for a product and add it to the basket. We look for that the users can find what really need and what other people in his same situation already are using." It adds the CEO of the company with headquarters in Mallorca.
Thinking in the Christmas and that approach periods of gifts, have developed also a searcher for particular use that allows to find a suitable product to what looks for the user in function of the budget that has planned, the tastes of the person to which goes allocated the gift and the type of product.