Lush Has published an optimistic report in collaboration with The Future Laboratory, titled: Digital Engagement: To Social Future (Digital Interaction: A Social Future), that explores what offers the future to the digital platforms in the next decade: new technologies, alejamiento of the command that the big technological giants have at present on the society and a future that traces back to the original intention of Internet.
El informe pone el foco sobre la inmediata evolución que se vive en el panorama digital, el impacto que genera este sobre los consumidores y las barreras actuales en la transformación digital. El estudio ha sido elaborado a partir de la realización de encuestas a más de 12.000 consumidores de Reino Unido, Estados Unidos y Japón. En dichas encuestas se les preguntó sobre sus deseos, necesidades y aspiraciones digitales y qué esperan del futuro.
Social networks: ethics and their use
Nearly seven in ten adults (69%) in the UK, US and Japan believe that if a social media platform is unethical, brands should stay away from it, and six in ten (62%) respect brands that care more about the ethics of a social media platform than the number of people they can reach.
More and more consumers are spending less and less time on social platforms. More than a third (35%) of Meta users (Facebook and Messenger at 17% and Instagram, 18%), almost a third of Pinterest users (27%), a quarter of Twitter (24%), Discord (24%) and Snapchat (24%) users, more than a fifth of BeReal users (22%), 18% of TikTok users and 16% of Line users are on these social media platforms less frequently than a year ago. "Social media used to promise connection, expression and community. But today, many consumers no longer trust social media platforms. Some even see them as a hostile space. This is alarmingly clear from our research, which shows that nearly half (49%) of consumers believe that social media platforms do not do enough to protect users from harassment, harm and manipulation," says Jack Constantine, digital project manager at Lush.
Despite growing concerns about the impact of the existing digital culture, technological optimism continues to stand out strongly. Digital platforms continue to offer many important benefits for consumers, including connecting with others (33%) and finding like-minded people (29%). Moreover, a majority (57%) say technology boosts their productivity, and 39% say social media helps them express their identity.
This positivity is further boosted by a rapidly evolving technology environment, where artificial intelligence (AI), the metaverse and Web3 (the next decentralised iteration of the Internet) promise a new way of doing things.
The SOCIAL Framework
It treats of a species of self-evident that has created as a result of the preparation of this report so that the technological innovation attain to create a progeso exponential in a positive direction. It is conformed by seeis principles to apply to the digital spaces.
- Sustainability
- Open-source
- Data controlled by the community
- Iterative
- Accessible
- Life-affirming
Lush And the 'desdigitalización'
As we publish in 'Next in Beauty' the past year 2021, LUSH no longer has presence in the social networks of the group put and in spite of this, the profits obtained in the month of December for LUSH UK&Ireland were the greater of the history of the company for a month of December.
In the month of March, Lush Cosmetics present in the festival that celebrated in Texas, the SXSW presented this report, and in the LUSH House revealed some of the points that the cosmetic company would follow to reduce his investment in digital and in which the company plans to reduce in a third the cost in big tech for 1 July 2023.