After a lot of speculations and proofs in shape of pop-up stores around the main cities of the world, Shein, finally will bet by the off-line channel. As it advanced the agency of news 'Reuters' the main agent and precursor of the 'fast-fashion' would open during the month of November his first shop in Japan, specifically in Tokyo.
And like this it was. The past Sunday 13 November, Shein inaugurated his shop in Cat Street, situated in a sublime point of the Japanese city: the district of Harajuku, that is known for being the centre of the teenage culture and influence in fashionable matter to the young talents. Right there, there are shops of brands like Patagonia, Levi's, Columbia or Ralph Lauren. The new space of 'Shein' is a shop of 200 square metres, with 3 changing rooms and a 'photocall' where all the buyers could take out a photography with his outfit, that is to say, the essence of this new point of sale is that it is basically a showroom.
Still like this, still the customers will not be able to buy as if it treated of a shop of normal clothes, but they still will do to do all his requests on line. The buyers will be able to scan products through a code QR, that will redirect to the website of Shein and will be able to collect it in the point of sale. They will discover and they will test the last novelties in fashion, accessories and accessories of the brand, to be able to ask them on-line.
A spokesman explained in 'Inside Retail Asia' that the company follows putting his focus in the digital channel: "Shein follows focusing in the first digital channel. We will follow expanding our network of shops pop-up and being accessible the products beauty and fashion to the other."
After a slight fall in his sales, in which his consumers complained that the prices had increased lately, the company looks for to diversify and have launched a fashionable line 'premium', under the name MOTF.