H&M reports a figure of lower profits to the expected

When seeing his profits reduced, the company has launched a campaign of saving of costs of 2 billion of Swedish crowns

12 of October of 2022
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H&M
H&M

The profits obtained by part of the second fashion retailer bigger of the world fall in the months of summer. The gains of the third quarter before taxes of the Swedish group have fallen to 689 million crowns, what means 60,9 million dollars, and fall from the 6,09 trillions of the previous year, very underneath of the 2,98 trillions expected by five analysts polled by Refinitiv, as it indicates Reuters.

When seeing like the profits of the company have fallen, Helena Helmersson, the CEO of the company has explained to Reuters that will carry out a program that allow them save until 2 billion of Swedish crowns. This saving goes through to restructure and simplify the organisation chart, as well as purchase some technological teams cheaper. They will not do so many trips of companies and will look for rent offices cheaper. Also it explained to the agency of French news that had gone up the prices in any of the pieces of clothes, especially in the 'Tall Women' and that would consider the price of his articles like an important tool to face up to the growth of the costs. The increase of the prices is a strategy that Zara and the group Inditex also utilizaria for paliar the effects of the inflation this autumn.

They expect that they see the first results of this plan of savings in the second half of the next year.

This descent of profits has been caused by the increase of the costs of the prime matters, the costs of manufacture and the increase of the price of the fuels unchained by the conflict between Russia and Ukraine.