'H&M' return and adds to the list of brands of clothes that already have its online point of sale in Tmall. The Swedish fashionable signature arrived to the agreement with Alibaba (proprietary group of Tmall) in China to incorporate to Tmall, and of this way, guarantee and reinforce his presence in the Chinese market, where is present from 10 years ago, and to day of today, possesses more than 500 physical establishments and also has the on-line marketing venue from the 2014.
Waiting to settle on the last objections so that the agreement put on paper, the Swedish textile chain Hennes & Mauritz, has confirmed that the negotiations find very advanced and are happy by the agreement by what supposes for the growth of H&M: "we Are very happy to extend our collaboration with Alibaba when launching H&M and H&M Home on Tmall. From today, the launching in Tmall will allow that H&M was even more accessible for the customers in continental China when complementing our existent physical shops and the digital shop", commented Magnus Olsson, mannager of H&M in China.
Return after the scandal of the cotton of Xinjiang
H&M already formed part of the big platform of e-commerce, in March of 2018, but was vetoed by the same Tmall after his announce that they would leave to use cotton of Xinjiang. The Swedish company reported that in the process of extraction of the cotton subjected to the employees to "mandatory works". After this announcement, and a boycott organised and led by the Chinese government, several users of the platform (like Taobao or Pinduodouo) left to show the digital shop of the Swedish mark of clothes. But no only the Swedish signature was the one who put the focus in the precarious and inhuman conditions to which give into his workers in the extraction of the cotton, other marks like Nike, Burberry, Converse or Adidas reported it also, but they ran a greater luck and did not suffer the same reprisals.
Those that go in, by which go out
"H&M" returns, but others leave and throw the virtual closing to his presence in Tmall. Recently more than a month, Inditex decided to finalise his agreement with Tmall and step backwards in China. Stradivarius, Bershka and Pull&Bear left to serve online requests and to operate through Tmall from 30 July.
In 2021, Inditex decided to close all the physical shops of the three signatures in the country, but continuous operating with Zara, Massimo Dutti, Oysho and Zara Home. From the group, ensured that all this answered to a strategy to try understand to the customer and satisfy his needs: "As it already came doing in the last years, Inditex will follow adapting to the demand of his customers in China, centring his fashionable offer of quality in the only experience and integrated of shops and on-line of Zara, Massimo Dutti, Oysho and Zara Home"