The Italian fashionable signature Salvatore Ferragamo has announced recently a strategic association with Farfetch, the Portuguese company retailer of goods of luxury founded in 2008.
The aim that pursues Ferragamo with this new strategic agreement is not another if no that the one to try attract to a younger public: it wants to strengthen his strategy omnichannel through his digital capacities and create new experiences of purchase, improving the e-commerce.
José Neves, executive director of Farfetch, acclaimed the figure of Ferragamo and values as very positive this new synergy: "Ferragamo has a wonderful inheritance of creativity and craftsmanship and am very excited with the opportunity to carry it to a new only audience to world-wide level. The excellent product and the creativity of Ferragamo, together with our capacities of marketing and innovative digital experiences, will captivate to this audience."
This is another more than the operations carried out by part of Ferragamo to try rejuvenate the image of the brand: in January, hired the services of the executive ex-president of Burberry, Marco Gobetti. The Italian employer engaged to duplicate the sales of Ferragamo to almost 2.300 million euros in relation with the last year, increasing the capital invested in marketing and communication.