The giant of the e-commerce, Amazon, has opened his second physical shop of the year in United States, specifically, in Colombus, in Ohio. The past 24 October, Forbes, announced this opening in which it combines 'fashion' and 'technology', as it could not be of another way.
Which experience contributes 'Amazon Style Store'?
The important of the point of sale is the experience that contributes to the user. The consumer offers his time and expects a instantaneous gratification and looks for an experience that generate him value and live something only. This looked for Amazon through his point of sale, and seems that it has achieved it, especially between the 'millennial's' and the generation X, that are his target main.
Regarding his operation, thanks to Forbes, can know a bit more to the detail in what consists this experience of purchase: "Through his smartphone, the consumers will be able to select the pieces that want in his changing rooms. When these pieces are lists, the customer receives a message in which it indicates him the number of changing room, and can access to him. Also they will be able to buy 'looks' that they will be able to be scanned in his particular mannequin that will appear in his mobile device." Besides, to measure that the customer goes selected the pieces that wants to test in the point of sale, the algorithm goes showing their clothes, that according to the algorithm, could be compatible with his tastes and preferences.
Amazon has fixed like main aim offer a totally personalised experience, unrepeatable for each one of the users, all this based in the technology with the end to obtain an efficiency and efficiency that translate in what truly it matters: sales.
Of this way, Amazon, through his point of sale, achieves to generate a feeling of comfort and ease in his shopping. The company of Bezzos, has achieved to move the efficiency that categorise his digital platform, to his physical point of sale.
The first point of sale inaugurated in Los Angeles, in California in the month of May, in the neighbourhood of Glendale and his automation during the available process was what hit mainly to all the consumers.