Influencer, celebrity, model, and now (and from does some years), launches to his first business adventure with an own mark of cosmetic and make-up. In 2014, the lower sister of the worldwide known Kardashian, created his own mark devoted to the sector beauty and to the make-up. Today, it is the owner of a mark of beauty, 'Kylie Cosmetics' multimillionaire that conquers the world. According to estimates, the value of the company this 2022 could reach one trillion dollars. Definitely, some brilliant numbers. But it is not that the subject that us atañe today.
Kylie Jenner shared a post in his social networks in one of his frequent visits to the laboratories of his mark situated in the Italian city of Milan. But something called the attention of the users and was signalled: in his photos did not present any measure of health standards compulsory to go in in a laboratory. Not even gloves, neither mask. This is something that has been criticised by professionals of the sector, as for example, Kevin James Bennett, Cosmetic Developer, the one who has signalled that, although she indicate in his post that is "creating cosmetics" really, is subjecting to a photographic session in a laboratory.
Gemma Uroz, expert in Regulatory in ISDIN during more than 14 years, has stood out that what more calls him the attention when seeing the images of the young employer is the peel loose, and that it have gone in to a laboratory without using gloves neither mask. Besides, the use of the make-up such as it indicates Gemma is forbidden, since it could give off some rest of the face and could cause the pollution of the samples that analyse . As no, something that underlines also Gemma are the jewels, something that neither is allowed. All this is important no only by the security and the guarantee of the samples that find in the laboratory, but also for the own health of Jenner. In summary, that the only with what fulfils Kylie with regard to the protocol and the norms in a laboratory is the of beat it white.
This is not the only case of what could brand as of "intrusion" by part of the celebrity in the world of the cosmetic and of the sector beauty. Jennifer Aniston, Victoria Beckham, Selena Gómez, Rihanna, Ariana Grande... All devoted to the world of the show, on of a stage, and after the big screen. They are any of the examples in which his big power of influence in the society, especially, on the feminine public has carried them to invest his money and bet in a business that they consider more than profitable: the cosmetic and the make-up. One of the suppositions (and that have clear they to the hour to launch to this adventure) is to know that his expensive is the best campaign of marketing that will be able to create never, because no longer they conform with promoting a mark, now, want to create his own mark, because have the power and the control on his own image.
What pretended Kylie Jenner with this series of photographies? Surely it wanted to show near with his followers, showing that it involves with his business, and that is to the foot of the cannon. But no, it has not been like this and it has had a totally contrary effect to what looked for the celebrity. They have rained him so many criticisms that has had to limit the comments of the posts. Go in in a laboratory is something serious, and go in in the dichotomy of always with the influencers: have a lot of people that follows them, that imitate them and admire them. Thus, they have to give example and leave clear who participates in each process (in this case in the preparation of a cosmetic) and not wanting to look that any person can go in in a laboratory, put beat it white, with which, magically, already purchase all the necessary knowledges on the formulation and the cosmetology.