8th June celebrated of telematic way the Green Beauty Congress where during more than 5h presented all the innovations, cases of success and natural cosmetic of the hand of speakers and the most leading companies of the sector. Presented by Helena Rodríguez, of Beauty Cluster Barcelona, and Carmen Sánchez of Mentactiva the event gathered to more than 200 people interested and involved in the task to achieve a more blue cosmetic and greener. In the World-wide Day of the Ocaeans, so much the Beauty Cluster like Mentactiva, did not want to leave happen the opportunity to be able to contribute his grain of sand, thus in collaboration with Imago and Provital created a campaign of Crowdfunding. Here, any professional of the sector of the cosmetic, for the company or to personally, can make his donation through the page of the Congress until 19 June. Once made, will be able to make the follow-up of this initiative through the official accounts @beautycluster_official and @mentactiva. All the profits collected will allocate to the foundation The Ocean CleanUp.
Nuevas tendencias en formatos y también en packaging
During the day exposed a wide variety of thematic related with the 'green beauty', from the tendency 'waterless' of the hand of María Cedrán, report in which it explained in what consists and the importance to look after a well so esteemed, and to his increasingly scarce time as it is the water.
Together with Jose Mª Bosch, CEO of Milimetric and Eric Steinbauer of Kriim we delve into the world of the packaging sustainable. Jose Mª Bosch spoke of the last tendencies regarding materials used for the packaging of cosmetic products, as for example the hay or the seaweeds. Eric Steinbauer of Kriim, manufacturer of solid cosmetic showed how are the containers in this type of cosmetic, always respecting the product so that the customer can have a better perception of him before the moment of the purchase, in the case of the retail. Óscar Expósito of Vytrus BioTech, introduced us to the relation between hair cosmetics, environmentalism and the similarity of the human body with the functioning of plants, a fairly novel concept: "the most important thing for us is to understand how nature works. Biotechnology allows us to get closer to natural elegance, which is how I like to define it." From LICO COSMETICS, Estefania Ferrer explained to us that they are engaged in the training of cosmetic products. vegans, online and all their products have a very special point: green chemistry, which defines as the development of a chemical that eliminates dangerous substances. Innovation is a very important part for LICO, as well as the formulation with natural materials. She explained the success story with ICELANDIC EYES, the flagship of his company, for the moment. This product made of natural assets reduces the shearing of bags and acts on the drooping eyelid.
more sustainable industry
Of the hand of Clara Vigo, Product Manager of Provital and Ann
a Callao of Inquiaroma could know like reducing the footprint of carbon, and how the industry of the cosmetic can involve to guarantee the sustainability of our environment by means of the creation and the formulation of cosmetics (formulas in dust, solid, oils or replace the water by other ingredients, like sustainable waters) that they have to adapt to the new reality, and that answer also to the new requirements that demands the consumer, taking into account the effects that cause in our organism the climatic change.
Mayte Expósito, Olga Díez and Katty Huerta treat the future: they did us an introduction of how will be the form to consume of the future surroundings to the natural and ecological cosmetic. Mainly, they told us about the generation Z and the generation Alpha, as the future consumers, different from the current ones for their global vision and in which the new consumption actions should be projected: "They are very rational generations when it comes to considering what they spend their money on. They are much more open, tolerant, expressive and content creators. They seek to empathize with brands through their values. Katty Huerta said: "Beauty Green is no longer a trend, it is a reality. These new generations also focus on packaging and 'cruelty free' products." Something that young people are looking for today in the cosmetic industry is to be able to reuse and recycle the packaging in which the product comes, they want to have that power, as highlighted Huerta.
Another of the thematic that treated in the celebration of the Green Beauty Congress, went the obtaining and the methods of certification in the world of the 'Green Beauty'. With Daniel Subirana, could delve into and know of way detailed the certified COSMOS, that divides in different categories: Cosmos Organic, Cosmos Certified, Natural Cosmos and Cosmos Approved. Subirana Explained the necessary requirements for his achievement as well as the appearances excluyentes. Micaela Brotons, founder of Inside Cosmetics Labels, included in this debate of the labeling the novelty of the EcoLabel, that looks for to promote products with an environmental impact reduced. Unlike the certification COSMOS, in the EcoLabel, as it explained Micaela, 'Ecolabel centres more in the impact that will produce the a posteriori cosmetic', thus, the parameters for his obtaining are distinct.
As for the Formulation Challenge with the sponsor of Byogründlr the winner was Enrique Hevia, with a solid shampoo with natural dye sensitive to the ph and changing the hair color with alkaline and acid solutions.
The filters GRAPE and UVB, as well as the solar protection, also took place in the Green Beauty Congress. First, with Clara Valverde, supplier of AD Particles, that argued the most technical part on this, and afterwards Marc Levy, with a case of success in base to his experience with the creation of SeventyOne Percent, company that devotes to the creation of formulas of solar protection.
In the interesting congress also presented their main points and great advances Mónica Amorós, sustainability director of Endemic Biotech, Gerardo Cañellas CEO of Perfume’s Club, Raquel Girado, head of Marketing and Communication at Aganour and we also had the most international touch in this 360 colloquium on green cosmetics with the presence of Sedef Kalayci and Andrea Taymana.