The beauty sector has an appointment next 25th of January in Alcobendas (Madrid) from 10:00h to 14:00h. vdSHOP organizes "Conquering the #Beauty consumer in a hyperconnected world". In this event, we will have the participation of experts and leading companies in the Beauty sector, such as NIVEA; MIA COSMETICS, PHERGAL, TikTok or Soy Olivia Media Group among many other speakers.
The blocks that will be covered are:
💄 The power of attraction of influencers in the beauty sector. Impact on the profit and loss account.
💄 Marketplaces: To be or not to be? Impact of the channel on the image of brands in the beauty universe. Data and content as fundamental drivers.
💄 Retail Media. How to impact your Beauty consumer and take the beauty shopping experience to another level thanks to your customers' data.
Social Commerce and other trends applied to the sales and communication strategies of personal care brands. Perspectives from more advanced markets.
To see all the speakers and book your place click here.