The beauty and wellness macro-center Alura, managed by the company Cijanaca, has formally requested the opening of bankruptcy proceedings before the Mercantile Court number 1 of Barcelona. The company, which was presented at the time as the largest comprehensive beauty space in Spain, is going through economic difficulties with a debt that is close to two million euros, compared to an estimated turnover of just 654,000 euros per year.
The court has appointed LBL Partners as bankruptcy administrator, a firm in charge of supervising the evolution of the business and proposing possible restructuring paths. This process will determine whether Alura manages to refinance to maintain part of its activity or whether, on the contrary, it must face an orderly closure.
The center occupies 2,300 square meters in the heart of Barcelona and was conceived as a unique space in the sector. It brings together in one place up to fourteen specialized brands and firms, which offer services ranging from hairdressing and aesthetics to aesthetic medicine, nutrition, fitness and wellness. The idea was to attract a public with high purchasing power with an "all in one" concept, inspired by luxury models from other European capitals.
Despite the initial investment and the ambition of the project, the company has not managed to consolidate a sufficient volume of clients to cover its high operating costs. The inflationary crisis, the slowdown in consumption and the strong competition in the beauty sector have ended up aggravating the situation.
The future of Alura will now depend on the strategy proposed by the bankruptcy administrator and the company's ability to negotiate with its creditors. What was once presented as a benchmark for luxury integral wellness in Barcelona is today facing a complex judicial and financial scenario that casts doubt on the continuity of its activity.