The German company of personal care, leader in sustainability that employs to more than 52.000 people in the world, has closed an agreement with the Japanese Shiseido to purchase his line of business of professional cosmetic, whose central headquarters finds in Tokyo.
The acquisition comprises the main marks of cosmetic capilar, between them Sublimic and Primience, low marks it graduate Shiseido Professional.
In in the previous exercise (2021), the business purchased reported sales of more than 100 million euros and employed to some 500 people.
The narrow collaboration between both companies, to do grow even more the business, reinforces through that Shiseido conserves a participation of 20% in the commercial legal entity in Japan. Likewise, it will create a centre of innovation J-beauty in Tokyo to develop and adapt products for consumers in Asia. And, it will serve like base for the development of new products and the formulation of ingredients for the marks Shiseido Professional and Schwarzkopf.
David Tung, regional president of Henkel Consumer Brands Asia, declared in the Personal magazine Care that this alliance has allowed them win positions in Asia, establacerse in South Korea and obtain a position of leadership in Thailand.