Spain breathes perfumery. It is the second largest exporter of perfumes in the world and the fourth largest market in the European Union. For those of us who are lovers of perfumery and who were born in love with this art, we are not surprised by the impact that perfume has on both the culture and the economy of the country and in the associations that have been founded with the aim of giving visibility and promoting the perfumery and fragrance industry internationally.
The third physical issue of Next in Beauty coincides with a great milestone for the Beauty Cluster: the celebration of the sixth perfumery congress. This, in one of the most important cities in Spain. A congress of this magnitude is not usually part of the daily activities of a cluster, but it has become an unmissable event for the Beauty Cluster, a dynamic and visionary entity capable of taking on great challenges and transforming them into exceptional experiences.
It is no coincidence that the Barcelona Perfumery Congress 2025 is emerging as the most relevant event ever held in our country for the perfumery sector. With an impressive exhibition area of 5,000 m², the congress will feature a variety of activities including high-level conferences, interactive exhibitions, the prestigious Barcelona Perfumery Awards, and a new exclusive space: The Fragrance Atelier. The latter will be one of the highlights of the event, and here it is important to highlight an aspect of great value for perfume lovers: 17 author and niche brands will come together to present their fragrances, closing a complete circle: 360º around the fascinating world of perfumes. This detail, for those of us who have been in love with the art of perfumery for years, is a true source of pride. The ability of these brands to immerse their notes in the hearts of attendees is a reflection of the power of our industry.
From Next in Beauty we have seen how, with dedication and enthusiasm, this Barcelona Perfumery Congress has been slowly cooked, which values the perfumery tradition of a country and becomes the world epicenter of innovation in the fragrance industry.